Don’t send a Press Release, send a check

feature image for post about why brands should pay media for coverage sometimes

Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt … Read more

Ads versus Content? No contest.

content marketing versus banner ads visual comparison

Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we … Read more