Think you need “content marketing”? Trying to figure out what to post? How to write it? What kind of videos to make?

So are a lot of other brands and marketers. And publishers, media, bloggers and influencers are trying to figure out how to use paid and sponsored content to build their audience and revenue.

There’s a lot to think about. Fortunately, it’s not hard when you have a guide (I’d like to volunteer). A lot of it’s common sense, but there are a million nuances that aren’t super obvious. Sometimes counterintuitive, even.

I’m here to help sort it all out, then deliver quick, bite-sized tips and tactics in easy to understand posts and videos. You could try to figure it all out for yourself. Or you can tune in here and learn from someone who’s spent two decades in the trenches figuring it out.

So, do you want easy and fun? Or hard and exhausting?

Awesome, let’s get started!


I’ve been an entrepreneur and self-employed for 20+ years. And I’ve learned a LOT of stuff the hard way. I shared a lot of those lessons here, in the blog, just scroll back a little farther and you’ll find them.

I also host a podcast called The Build Cycle, you can find those episodes here. I still record one now and then, but my focus has shifted to helping brands, marketers and media outlets develop their content strategy and create better content marketing.

I continue build Bikerumor and launch side hustles and projects, and that experience helps inform the real-world strategies I share here. No need to learn things the hard way, let me be your guide.


this is how to start a business using other peoples success as a guide to becoming an entrepreneur

I’m a father of two who loves to travel (that’s me riding in Iceland in the pic above). The freedom of self employment lets me dictate when, where, and how I work. And it lets me take my family along on extended “vacations” throughout the year. This is all by design.

After running two different beverage brands for almost a decade, I launched Bikerumor.com in 2008 to turn my passion for bicycle tech into a lifestyle business capable of keeping me out of the rat race. I’ve successfully created and sold brands in multiple six figure deals. And I’ve grown Bikerumor into the world’s largest, most popular cycling tech blog.

Now, I’m inspired to compile all of the lessons, stories and strategies I’ve learned -both from my own experiences and from interviewing other successful brands, entrepreneurs, content marketing pros and others- and distilling that into easy to understand, actionable tips and tactics with you.


I do consulting for brands who need help…

  • creating a content marketing plan
  • developing specific pieces of content
  • brainstorming solutions for particular challenges

…and for media, bloggers and influencers who want to:

  • create paid/sponsored content that readers love
  • develop ethical, profitable content packages
  • learn to sell these packages to advertisers

Contact me if you’d like to discuss a project.