I’m a leading Digital Publisher who creates killer branded content that drives audience growth, increases engagement & boosts revenues. I’ll show you how to create better marketing content and use the media, bloggers & influencers to maximize its reach and impact.

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I share content marketing tips from the Media’s perspective! These are the tips no one else is sharing, but once you put your story out there, it’s the publishers, blogs, vlogs, content creators, YouTubers and podcasters that can amplify your message… IF you know how to work with them!

I’ve spent 20+ years on both sides of the media. I’ve worked at ad agencies, and launched consumer product brands. I built the world’s largest cycling tech blog from scratch, and developed industry-leading, ethical paid content programs that benefit readers, brand and publisher alike. This well0-rounded experience lets me help you create smarter, more effective content marketing strategies by using media and content creators to increase your exposure, reach, and authority.

Good Content Marketing isn’t hard, but it’s not always obvious. Let me be your guide as we tackle one small tip at a time. In no time you’ll be crushing it with great content that helps you boost sales. I can help Brands:

  • work with the media
  • maximize reach
  • create a content marketing plan
  • develop content
  • refine their brand
  • brainstorm business & marketing solutions

…and for Media, Bloggers and Influencers, I can show you how to:

  • create more profitable paid/sponsored content
  • manage sponsored content more ethically
  • use sponsored content to grow your audience
  • sell these packages to advertisers

Contact me if you’d like to discuss a project.



Brand Managers & Marketers: If you’re in charge of content marketing, digital marketing, social media marketing or just plain ol’ regular marketing for a brand or company, this is for you. I’ll give you practical tips for creating better content marketing and strategies. Ideas you can use to authentically connect with consumers, grow your brand, build authority, and maintain top-of-mind presence.

Publishers, Bloggers & Influencers: If you’re in the media, digital publishing, or just writing content as an influencer or blogger, this is for you, too. I’ve built Bikerumor into the world’s largest cycling tech blog, and content-based packages is what’s driving our revenue forward as banner revenues (and interest!) continue to decline. If you’re trying to figure out a profitable, ethical content strategy that readers, fans and brands will love, I’ll be sharing exactly how we do it.

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Content marketing strategy tips and tactics to help you:

  • Grow brand awareness
  • Build brand authority
  • Rank higher in search
  • Garner consumer engagement
  • Sell more product

There’s more. You’ll also learn:

  • How to work with the media
  • Where to put your content
  • Tell a better story
  • Create better videos and blog posts
  • Do better on social media

Between this blog, the podcast and newsletter, you’ll get pro tips from leading experts, brands & marketers (and me). Reach out if you have a content marketing question you want answered.