Tyler 
As the owner of Bikerumor, I’m a publisher that relies on paid content and advertising. So, telling you how to do this for free is probably the worst idea I’ve had. But here’s how you can: Get exposure on major … Read more
Once you have someone on your page, channel or profile, the job becomes keeping them there long enough to deliver your pitch. Here’s a good example on how to do this. In Episode #7 of my Bite Site Content Strategy … Read more
In fall 2019, we toured Slovenia’s backroads and mountain passes on gravel bikes. As far as bucket list trips go, this one’s up there. Even if you’re not a cyclist, check out the photos, food and other adventures in our story and … Read more
A high school teacher friend just told me something that made me upset, at first. By the end of the Spring 2020 semester, he was having to teach remotely, and our school district made it known that students will not … Read more
One of the most fun series we’ve launched on Bikerumor is “How Long Can I Keep Up With… (insert pro cyclist’s name here)”. It’s a total farce, because there’s basically no way I’m ever going to keep up with these … Read more
Writing a piece of marketing content? Or a headline? Social post? Image caption? Want to make it better? Quick, open a browser tab and go to Google. Type in a question about your product, service or category. Scroll down just … Read more
If great content falls in the forest and no one’s there to hear it, was it even worth creating? Here’s why you need to put your content where the people are… Quick, find the YouTube channel for your favorite brand … Read more
If your customers are dropping off without finishing your blog posts, videos and other content, maybe you should do what the pro cyclists do… Do you REALLY know why cyclists ride in a line? Sure, they’re drafting, which saves energy. … Read more
What if I told you that your very best content marketing should NOT live on your website? That it doesn’t even matter if it’s sending all the traffic directly to your site? Crazy? Maybe not… Don’t think of content marketing … Read more
Is your content marketing rewarding your customers with what they really want?