Tyler 
Recently, I had a very unproductive week. I was totally “off brand”. Usually, I’m the one who’s driven. Active. Productive. Basically, kicking ass. But that week… I was resigned to lying on my bear This bear was my office for … Read more
I’ve been thinking a lot about something several PR firms have told me recently: If you’re going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that. But first, … Read more
One of the best types of video content marketing is showing how your products work. And, you can even get media or influencers to do it for you. The photo above is from my review of the Trek Supercaliber mountain … Read more
Masks, right?!? As marketers, it’s tricky to take a stand. No matter which side of the fence we sit on, we’re alienating someone. But, maybe we don’t have to? And maybe this doesn’t even have to be about “issues” at … Read more
This is something I’ve thought for many years: If you were a retailer, why wouldn’t you have something completely unusual to lure people in? Restaurants have it easy (never thought you’d hear that, right?). Just create a menu item so outrageous that … Read more
In August 2020, three of us rode to the North Carolina beach from Greensboro. Three days, 240 miles, one absolutely terrible hotel. I got three brands to “sponsor” the trip, and we used it to test several other pieces of … Read more
You know what sucks? Chartering a $600, six-hour fishing boat and coming home empty handed. You know what sucks even more? Knowing that we probably could have done better. How? With research. In August, it’s simply too hot for the … Read more
Seems like there’s something in the water lately. It’s bad. And it’s affecting the very people who write your press releases. Maybe that’s you. Or someone you work with. Or worse, someone you pay! Over the past few months, the quality … Read more
As the owner of Bikerumor, I’m a publisher that relies on paid content and advertising. So, telling you how to do this for free is probably the worst idea I’ve had. But here’s how you can: Get exposure on major … Read more
Once you have someone on your page, channel or profile, the job becomes keeping them there long enough to deliver your pitch. Here’s a good example on how to do this. In Episode #7 of my Bite Site Content Strategy … Read more