We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon. Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Free … Read more
In this episode, I interview Jake Warner about his killer new content creation platform, Magma. Developed with co-founder Joey Chowaiki, it takes what used to be the realm of professional designers and page layout experts, and puts it all in … Read more
Hello Builders & Content Creators! This is going to be short, but important. I wanted to give you a heads up of what to expect on this podcast going forward. If you’re an entrepreneur, you’re going to be really excited … Read more
Over the past couple years (and especially lately) I’ve been sending impassioned emails to someone close to me, explaining in great detail why I believe what I believe. The topic happens to be politics, but stick with me…I won’t get into that. … Read more
I wasn’t really sure how I was going to piece this one together. We contracted with Knoxville, TN, to do a tourism story. The problem is, we had just done one the year prior, and it covered a lot. I needed … Read more
How much of your marketing is designed to deliver what you think your customers want? Maybe you think they want specs, feature lists, pricing, whatever. This is logical. Your customers probably think they want these things, too. To be fair, we do need specs & features … Read more
Think of your customers’ journey like a television series, full of stories. And, Stories = Content. Content designed to entertain, inform, inspire, and pull them into your brand narrative. It’s your job to give the series a grand finale and … Read more
If you’re a media outlet, digital publisher, blog, website, YouTube channel or otherwise producing content, should you host an in-person, real-world event? In this episode of Ezoic’s PubOps, I talk about why I hosted Peak Content Summit, a content marketing … Read more
What if you want to do something bigger than just a single content piece? In Tyler’s Session on working with the media, we looked at standalone content marketing pieces designed for specific media outlets. In this session, GearJunkie.com founder Stephen Regenold walks … Read more
Wondering how to grow your business with more diverse, inclusive content? Want to reach new audiences? Engage with new customers? Expand your customer base? By making your content marketing appeal to a broader, more diverse base, you can! In this … Read more