We deal with PR agencies and PR people all the time over on my cycling tech blog, Bikerumor.com. Some are great, others could use a little help. And we see a mix of brands small and large, new and established, … Read more
Content Marketing is all the buzz these days, with more marketers and brands seeking ways to truly connect with customers. But where do you start? How do you know what kinds of content to create? Who it’s for? Where to … Read more
Ever wondered how to start a conference? Launch a seminar? Or host your own event? Then this episode is for you! After launching and selling two separate events-related companies, AppsEvents founder Dan Taylor found himself also running Google Suite educational … Read more
Every year I see the hordes of shopping mall traffic and I can’t help but wonder: How many of these people are just searching for something to fill that space under the tree? Rushing around, frantically trying to find something, … Read more
Ad targeting doesn’t (always) work like you want. See these Salewa shoes? I already own them. Had them for months. But I needed to check their specs for a story (congrats, they won an Honorable Mention in my Bikerumor Editor’s … Read more
In this episode, we talk with Tifosi co-founder Joe Earley about how he and his wife started a sunglasses brand that almost immediately changed the game for performance sunglasses sales in independent bike shops and running stores. While it looked … Read more
I’m launching an event called Peak Content Summit, and it’s coming to Asheville, NC, in early 2020. It’s a fully integrated learning opportunity for brand and marketing managers who want to develop an engaging content marketing strategy, and I’ll have … Read more
One of the biggest hurdles to managing startup life is balancing expectations at home with the drive to spend every waking hour (and every last ounce of energy) launching your company and fostering its growth. It can be all consuming, … Read more
This is the first episode I’ve done where we talk about retail strategy, but there’s a strong undercurrent of brand communication strategy throughout. And there’s a lot of different facets to building community around your brand, having meaningful conversations with … Read more
CBD oil and products are one of the hottest industries right now. I literally get 4 or 5 emails from PR companies and new brands every week trying to get us to post a story about their new CBD oil. … Read more