If great content falls in the forest and no one’s there to hear it, was it even worth creating? Here’s why you need to put your content where the people are… Quick, find the YouTube channel for your favorite brand … Read more

If your customers are dropping off without finishing your blog posts, videos and other content, maybe you should do what the pro cyclists do… Do you REALLY know why cyclists ride in a line? Sure, they’re drafting, which saves energy. … Read more

What if I told you that your very best content marketing should NOT live on your website? That it doesn’t even matter if it’s sending all the traffic directly to your site? Crazy? Maybe not…  Don’t think of content marketing … Read more

Is your content marketing throwing a party, but no one’s showing up? Here’s how to get people in the door! When I go to a party, I usually have a reason for being there. Maybe I know there’s going to … Read more

One more reason good content marketing matters: It helps you rank. Or not. Good content marketing will help send more eyeballs to your website, brand and products. The effect will snowball. And it’s not just about SEO, but that is … Read more

If your content marketing isn’t doing anything, is it even worth doing? The easiest way to think of it is this: Your content marketing has to provide value. There are three things any good piece of content can do, and … Read more

You’ve got all of your important keywords stuffed into your website and company blog posts, but still crickets, huh? Here’s what’s wrong with that approach… The old school way of thinking is that you just need to stuff your website … Read more