At Bikerumor, the cycling tech blog I started in summer 2008, we’ve been writing about bikes, components, and related tech for almost 13 years. We’re experts on the subject, and we have almost 30k posts to prove it. Google sees … Read more
This week’s been nuts. But then again, seems like every week is nuts, amiright? Wednesday rolls around and I’m like WTF. And then Wednesday ends and I’m like GD, guess I’ll get up early and write my newsletter for this week. … Read more
Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt … Read more
There’s something going around this year. It’s contagious. Your brand might have caught it, but it’s the media who’s getting sick of it. 2020 was a total shit show for many reasons, but I’m talking about the crap being passed … Read more
Over the past couple years (and especially lately) I’ve been sending impassioned emails to someone close to me, explaining in great detail why I believe what I believe. The topic happens to be politics, but stick with me…I won’t get into that. … Read more
How much of your marketing is designed to deliver what you think your customers want? Maybe you think they want specs, feature lists, pricing, whatever. This is logical. Your customers probably think they want these things, too. To be fair, we do need specs & features … Read more
Think of your customers’ journey like a television series, full of stories. And, Stories = Content. Content designed to entertain, inform, inspire, and pull them into your brand narrative. It’s your job to give the series a grand finale and … Read more
If you’re a media outlet, digital publisher, blog, website, YouTube channel or otherwise producing content, should you host an in-person, real-world event? In this episode of Ezoic’s PubOps, I talk about why I hosted Peak Content Summit, a content marketing … Read more
Recently, I had a very unproductive week. I was totally “off brand”. Usually, I’m the one who’s driven. Active. Productive. Basically, kicking ass. But that week… I was resigned to lying on my bear This bear was my office for … Read more
I’ve been thinking a lot about something several PR firms have told me recently: If you’re going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that. But first, … Read more