I just called to say how much I…

This week’s been nuts.

But then again, seems like every week is nuts, amiright?

Wednesday rolls around and I’m like WTF.

And then Wednesday ends and I’m like GD, guess I’ll get up early and write my newsletter for this week.

And then 7:40 rolls around and I crawl out of bed.

And make the mistake of checking email first thing.

And here we are at 5pm and I’m typing this.

It’s the thought that counts, right?

I was going to say “Consistency is key”, but I’m still working on that. I’m at least keeping these things coming out on Thursdays (harder than I thought).

But sometimes they’re early, and sometimes it’s 5pm and I’m just getting started.

The point is, I wanted to let you all know that I haven’t forgotten about you.

Really? That’s the point?!?

Well, no.

I mean yes, but not the main point.

The real point is this: Not every communication with your customers, fans, team, etc., needs to be big and powerful.

Sometimes just a small note is enough.

Something to let them know you appreciate them (I appreciate you, reader!).

Something to show you took notice of their efforts, successful or not.

That can be enough, sometimes.

And sometimes, it’s all that’s needed.


Even if it’s months later than you wanted it to be.

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