A couple weeks ago I posted about the types of websites that got destroyed by Google’s latest algorithm update. You can read that post here, and I’ve updated it to better explain what it means for brands that are creating content. … Read more
You know who got hammered lately?* Pages and websites that focused exclusively on being a top search result. You know who’s benefitting from that? Trusted Experts. Funny thing is, the Trusted Experts were already winning on search, too. They just … Read more
This one’s not mine, but it’s awesome. Boston Dynamics are masters at showing off what their robots CAN do. Meaning, they don’t show how their robots actually get used in boring industrial applications. Rather, they show them doing parkour, box jumps, acrobatics, and more … Read more
A couple times per year, my parents send my brothers and I each a fresh box of photos from our youth. As you can imagine, my kids get quite a kick out of seeing the way I dressed in high … Read more
This episode is very much for entrepreneurs who are struggling to grow their company. My guest is Joe Trodden, a mindset coach from the UK that helps founders grow beyond themselves by learning how to define their vision and empower … Read more
I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a … Read more
Is your marketing getting people all worked up but leaving them with nothing to do about it? Then, like the Wonder Twin Powers, it’s time to activate! Here’s what got me thinking about this: I have a serious bag problem. … Read more
Every year, each Bikerumor editor drops kudos on the products and brands that made their favorite bikes and gear over the past 12 months. You can check out my list here, and there’s value in this even for non-cyclists or brands … Read more
Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt … Read more
Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we … Read more