Recently, we spent 4-1/2 days riding 23 gravel bikes in the desert for upcoming reviews and buyer’s guides for Bikerumor and GearJunkie. We put in more than 400 miles, captured 2,100 photos, and probably about 2TB of video footage. And … Read more
Hello Content Creators! You know what industry is about to blow up? Also, do you know what the general point of this week’s newsletter is not about and you should read it even if you’re not in this business? Tourism. … Read more
They say ignoring history dooms us to repeating the same mistakes over and over again. Recent events suggest many folks just aren’t paying attention, but they’ve given marketers the chance to bolster customer affinity by simply aligning with the right … Read more
Recently, my kids have been playing a Parking Simulator. It’s exactly what it sounds like. You try to drive a car to a parking spot and park it without hitting anything. It’s a far cry from the action of Fortnite. You … Read more
There’s something I noticed recently. If you’ve shopped for face masks, you’ve probably noticed it, too. There are a lot of brands that simply omit information. In the case of face masks, it’s the very information that would cause me … Read more
At Bikerumor, the cycling tech blog I started in summer 2008, we’ve been writing about bikes, components, and related tech for almost 13 years. We’re experts on the subject, and we have almost 30k posts to prove it. Google sees … Read more
This week’s been nuts. But then again, seems like every week is nuts, amiright? Wednesday rolls around and I’m like WTF. And then Wednesday ends and I’m like GD, guess I’ll get up early and write my newsletter for this week. … Read more
If you’re recording podcasts, YouTube video voiceovers, or just need to sound good in interviews and Zoom calls, the Blue Yeti X is the mic you want. And if you’ve been doing this for a while, you know how hard … Read more
A couple weeks ago I posted about the types of websites that got destroyed by Google’s latest algorithm update. You can read that post here, and I’ve updated it to better explain what it means for brands that are creating content. … Read more
You know who got hammered lately?* Pages and websites that focused exclusively on being a top search result. You know who’s benefitting from that? Trusted Experts. Funny thing is, the Trusted Experts were already winning on search, too. They just … Read more