For our first Build Cycle founder interview, we pulled Handup Gloves’ Cody Wallis from the freezing cold of USA Cycling’s Cyclocross National Championships to get his startup story. Handup Gloves was born from his time riding motocross and wanted the same minimalist glove feel when he transitioned to cycling.
Should your product be better? Or different?
Answer: Yes. Except sometimes better doesn’t matter as much as different. Let me tell you a story. In 2002, I launched an energy drink called BURN. At the time, there was only Red Bull, Hansen’s, SoBe Adrenalin Rush and Coke’s KMX in … Read more