One of the most fun series we’ve launched on Bikerumor is “How Long Can I Keep Up With… (insert pro cyclist’s name here)”. It’s a total farce, because there’s basically no way I’m ever going to keep up with these men and women.
That’s not what it’s about.
It’s about the story, showing a fun side of a pro athlete’s personality while they put me in the pain cave.
I’ve done a few now, and this one is with Peter Stetina, a pro roadie turned gravel racer. The joke on the circuit is that he’s going to ruin gravel racing by bringing that Euro-pro road racer attitude to it. Nothing could be further from the truth, but we poke some serious at that concept throughout the video:
The brand integrations are subtle. Wahoo Fitness (they make GPS cycling computers) and Bike Monkey Events (they host Pete’s signature event) underwrote my trip out to California and helped with filming. You’ll see some very natural product and event integrations, but it’s never a commercial.
There’s no sales pitch, but you get the point by the end. This is one way to use storytelling to convey your brand or product features and benefits and help close the sale.
Check out the full story on Bikerumor here.
This is the kind of project I love doing, let me know if I can help put something together for you.