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Define your customer to refine your product

March 7, 2017 by Tyler

This follows on the concept my prior post about ensuring your product solves a problem and amazes your customer. Now, it’s time to define your ideal customer so you can fine tune your product so it blows their mind. First question: Are … Read more

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The Build Cycle Podcast #004 – DeFeet Socks’ Shane Cooper

March 1, 2017 by Tyler

Shane Cooper started DeFeet socks without much of a plan and grew it into what’s arguably the largest, most popular cycling sock company. They now have international distribution, develop new designs every month and offer a massive custom sock program … Read more

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The Build Cycle Podcast #003 – PressCamp’s Lance Camisasca

February 24, 2017February 24, 2017 by Tyler

Each summer, we (Bikerumor) head to PressCamp for rapid fire, one-on-one meetings with some of the biggest brands in cycling, and then we get to demo the bikes and products on world class trails. The venue lets journalists spend quality … Read more

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The Build Cycle Podcast #002 – Feedback Sports’ Doug Hudson

February 27, 2017February 24, 2017 by Tyler

When I approached Doug Hudson about telling the Feedback Sports story, I had no idea he had also launched Chrome, a very popular and iconic brand of messenger bags. That story’s good, basically two surf/ski/mountain bike buddies launched it out … Read more

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The Build Cycle Podcast #001 – Lindarets’ Marc Basiliere

February 24, 2017February 24, 2017 by Tyler

For our first ever Build Cycle podcast, I interview Marc Basiliere of Lindarets. Marc started in adventure project management before launching his own cycling review site, then started writing for me at Bikerumor.com before ending up at Singletrack UK. During which he … Read more

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Create a business that solves problems & blow minds

February 21, 2017February 21, 2017 by Tyler

So far, you’ve figured out why you want to start a business, what type of business to start, and the need to make your product both better and different than what’s already out there. Simultaneously, you need to figure out … Read more

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Should your product be better? Or different?

April 29, 2017February 16, 2017 by Tyler

Answer: Yes. Except sometimes better doesn’t matter as much as different. Let me tell you a story. In 2002, I launched an energy drink called BURN. At the time, there was only Red Bull, Hansen’s, SoBe Adrenalin Rush and Coke’s KMX in … Read more

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Start small, plan BIG when launching your business

February 11, 2017February 11, 2017 by Tyler

Regardless of how small you’re starting, it pays to think big. Starting small is OK, it limits the risk. And it reduces headaches while you’re figuring it all out. But planning for BIG can eliminate future, BIGGER headaches. Let’s say you’re starting … Read more

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How to name your brand – and then OWN it!

February 7, 2017 by Tyler
How to secure your company brand name on social media and pick the right name for your product

Your “brand name” could be anything. Maybe it’s your own name. Or your new product’s name. Or the name for your new company. Whatever it is, remember that it is what’s going to face the world when you’re talking about … Read more

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How to make a Startup checklist and clear your head

January 26, 2017 by Tyler

Now that you’ve figured out why you want to start a business and picked the best one for you, it’s time to stop juggling so many mental bowling balls. There’s probably a million things bouncing around in your head. You … Read more

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