So far, you’ve figured out why you want to start a business, what type of business to start, and the need to make your product both better and different than what’s already out there. Simultaneously, you need to figure out … Read more

Answer: Yes. Except sometimes better doesn’t matter as much as different. Let me tell you a story. In 2002, I launched an energy drink called BURN. At the time, there was only Red Bull, Hansen’s, SoBe Adrenalin Rush and Coke’s KMX in … Read more

Regardless of how small you’re starting, it pays to think big. Starting small is OK, it limits the risk. And it reduces headaches while you’re figuring it all out. But planning for BIG can eliminate future, BIGGER headaches. Let’s say you’re starting … Read more

Your “brand name” could be anything. Maybe it’s your own name. Or your new product’s name. Or the name for your new company. Whatever it is, remember that it is what’s going to face the world when you’re talking about … Read more

I like to call this the Opportunity Matrix. Think of it as an advanced Pro/Con list that forces you to think through your ideas and find the one that makes the most sense for you. What’s that? You have so … Read more

First things first: Why are you starting a business? It’s not easy. It takes a lot of work. And hours. And sometimes money. You’ll be giving up nights, weekends and possibly short term financial security. But it’s worth it, as … Read more