Ad targeting doesn’t (always) work like you want. See these Salewa shoes? I already own them. Had them for months. But I needed to check their specs for a story (congrats, they won an Honorable Mention in my Bikerumor Editor’s … Read more
In this episode, we talk with Tifosi co-founder Joe Earley about how he and his wife started a sunglasses brand that almost immediately changed the game for performance sunglasses sales in independent bike shops and running stores. While it looked … Read more
One of the biggest hurdles to managing startup life is balancing expectations at home with the drive to spend every waking hour (and every last ounce of energy) launching your company and fostering its growth. It can be all consuming, … Read more
This is the first episode I’ve done where we talk about retail strategy, but there’s a strong undercurrent of brand communication strategy throughout. And there’s a lot of different facets to building community around your brand, having meaningful conversations with … Read more
CBD oil and products are one of the hottest industries right now. I literally get 4 or 5 emails from PR companies and new brands every week trying to get us to post a story about their new CBD oil. … Read more
I really struggled with how to title this episode. Stefan Loble is the founder of Bluffworks, a clothing company that makes travel clothes that don’t look like travel clothes. So, our conversation is based on his apparel brand, and it … Read more
Sean Lilly Wilson ended up started Fullsteam Brewery not because he was an avid home brewer, but simply because he thought existing laws were silly. Or, more specifically, because those laws prevented him from drinking true-to-style craft beer. After successfully leading … Read more
Now that you’ve figured out why you want to start a business and picked the best one for you, it’s time to stop juggling so many mental bowling balls. There’s probably a million things bouncing around in your head. You … Read more