Recently, we spent 4-1/2 days riding 23 gravel bikes in the desert for upcoming reviews and buyer’s guides for Bikerumor and GearJunkie. We put in more than 400 miles, captured 2,100 photos, and probably about 2TB of video footage. And … Read more
This one’s not mine, but it’s awesome. Boston Dynamics are masters at showing off what their robots CAN do. Meaning, they don’t show how their robots actually get used in boring industrial applications. Rather, they show them doing parkour, box jumps, acrobatics, and more … Read more
I wasn’t really sure how I was going to piece this one together. We contracted with Knoxville, TN, to do a tourism story. The problem is, we had just done one the year prior, and it covered a lot. I needed … Read more
One of the best types of video content marketing is showing how your products work. And, you can even get media or influencers to do it for you. The photo above is from my review of the Trek Supercaliber mountain … Read more
In August 2020, three of us rode to the North Carolina beach from Greensboro. Three days, 240 miles, one absolutely terrible hotel. I got three brands to “sponsor” the trip, and we used it to test several other pieces of … Read more
Once you have someone on your page, channel or profile, the job becomes keeping them there long enough to deliver your pitch. Here’s a good example on how to do this. In Episode #7 of my Bite Site Content Strategy … Read more
One of the most fun series we’ve launched on Bikerumor is “How Long Can I Keep Up With… (insert pro cyclist’s name here)”. It’s a total farce, because there’s basically no way I’m ever going to keep up with these … Read more