Hello Content Creators! Anyone ready to return to theaters yet? I’m not, but Matrix: Resurrections might finally get me back there. (F9 was close) I can’t even remember the last time I was in a theater, honestly. But I do, … Read more
Hello Content Creators! Ever wondered why some brands and influencers seem to gain a massive, devoted following, while others just do…OK. And how they keep them tuned in for years. Some of it’s obvious…they’re entertaining, funny, ridiculously good looking, or … Read more
If you’ve never watched YouTuber Colin Furze, get ready to go down his rabbit hole. He is without a doubt one of the most entertaining video creators in the world. In a recent video he builds a bicycle using hydraulic pistons for … Read more
Tell me if this sounds familiar. I keep posting to Instagram, adding a bunch of well-researched hashtags, and writing clever captions. Yet, crickets. It’s kinda killin’ me. I know, I know… There are strategies for that. Comment on others’ posts, … Read more
They say ignoring history dooms us to repeating the same mistakes over and over again. Recent events suggest many folks just aren’t paying attention, but they’ve given marketers the chance to bolster customer affinity by simply aligning with the right … Read more
There’s something I noticed recently. If you’ve shopped for face masks, you’ve probably noticed it, too. There are a lot of brands that simply omit information. In the case of face masks, it’s the very information that would cause me … Read more
A couple weeks ago I posted about the types of websites that got destroyed by Google’s latest algorithm update. You can read that post here, and I’ve updated it to better explain what it means for brands that are creating content. … Read more
You know who got hammered lately?* Pages and websites that focused exclusively on being a top search result. You know who’s benefitting from that? Trusted Experts. Funny thing is, the Trusted Experts were already winning on search, too. They just … Read more
A couple times per year, my parents send my brothers and I each a fresh box of photos from our youth. As you can imagine, my kids get quite a kick out of seeing the way I dressed in high … Read more
I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a … Read more