Skip to content
Bite Size Content Strategy
  • BLOG
  • PODCAST
  • ABOUT
  • CONTACT
  • JOIN NEWSLETTER

Understand the business you’re getting into

March 22, 2017 by Tyler

I had no idea what I was doing when I launched BURN Energy Drink in 2002. Sure, I knew how to create a brand, develop a product and bring it to market. But I didn’t know anything about the ready-to-drink … Read more

Leave a comment

The Build Cycle Podcast #008 – Breck Epic’s Mike McCormack

March 21, 2017 by Tyler

Fair warning: Mike’s a talker, in the best possible way. Our conversation meanders back and forth through his work background, and each turn reveals another piece of the puzzle that’s come together to create the “Mountain Bike Stage Race World … Read more

Leave a comment

The Build Cycle Podcast #007 – Mulberry Gap’s Kate & Andrew Gates

March 16, 2017March 16, 2017 by Tyler

Kate and Andrew Gates and their families were looking for a retreat for themselves in the mountains of Georgia. They ended up at Mulberry Gap, located deep in the Chattahoochee National Forest in Elijay, GA. It’s a big property, and … Read more

Leave a comment

Don’t change the player, change the game

March 15, 2017 by Tyler

My last two posts gave you questions to guide you through development of your product or service, whether your customer knows what they want or not. Whatever you’re going to sell, the goal is to solve a problem or fulfill a customer’s … Read more

Leave a comment

The Build Cycle Podcast #006 – Boyd Cycling’s Boyd Johnson

March 14, 2017 by Tyler

Boyd Johnson started his eponymous wheel brand after retiring from professional road racing and quickly grew it from concept to being very, very busy. He started by ordering catalog parts from Asian manufacturers, lacing the hubs and rims into custom … Read more

Leave a comment

Does your customer even know what they want?

March 10, 2017 by Tyler

Last post, I gave you 10 questions to help define your customer so you can refine and perfect your product to meet their needs and ease their pain points. This assumes your customer knows what their needs are. That they … Read more

Leave a comment

The Build Cycle Podcast #005 – Fullsteam Brewery’s Sean Lilly Wilson

March 8, 2017 by Tyler

Sean Lilly Wilson ended up started Fullsteam Brewery not because he was an avid home brewer, but simply because he thought existing laws were silly. Or, more specifically, because those laws prevented him from drinking true-to-style craft beer. After successfully leading … Read more

Leave a comment

Define your customer to refine your product

March 7, 2017 by Tyler

This follows on the concept my prior post about ensuring your product solves a problem and amazes your customer. Now, it’s time to define your ideal customer so you can fine tune your product so it blows their mind. First question: Are … Read more

Leave a comment

The Build Cycle Podcast #004 – DeFeet Socks’ Shane Cooper

March 1, 2017 by Tyler

Shane Cooper started DeFeet socks without much of a plan and grew it into what’s arguably the largest, most popular cycling sock company. They now have international distribution, develop new designs every month and offer a massive custom sock program … Read more

Leave a comment

The Build Cycle Podcast #003 – PressCamp’s Lance Camisasca

February 24, 2017February 24, 2017 by Tyler

Each summer, we (Bikerumor) head to PressCamp for rapid fire, one-on-one meetings with some of the biggest brands in cycling, and then we get to demo the bikes and products on world class trails. The venue lets journalists spend quality … Read more

Leave a comment
Post navigation
Older posts
Newer posts
← Previous Page1 … Page13 Page14 Page15 Page16 Next →
 

Latest Blog Posts

  • Review: Blue Yeti X is the best podcast & video voiceover microphone
  • How to find the best affiliate partners
  • When should you ignore SEO best practices?
  • Content Project – Boston Dynamics’ viral robot dance

More Blog posts…

What’s Going On Here?

There’s a lot of Content Marketing advice out there, but nothing that comes at it from the media’s point of view.

I’ll show you how to work with the media to maximize brand exposure, increase your content’s reach, and improve engagement!

Get FREE weekly tips in my newsletter 👉

Follow Me

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Get the Newsletter

© 2021 Tyler Benedict