I had no idea what I was doing when I launched BURN Energy Drink in 2002. Sure, I knew how to create a brand, develop a product and bring it to market. But I didn’t know anything about the ready-to-drink … Read more
Fair warning: Mike’s a talker, in the best possible way. Our conversation meanders back and forth through his work background, and each turn reveals another piece of the puzzle that’s come together to create the “Mountain Bike Stage Race World … Read more
Kate and Andrew Gates and their families were looking for a retreat for themselves in the mountains of Georgia. They ended up at Mulberry Gap, located deep in the Chattahoochee National Forest in Elijay, GA. It’s a big property, and … Read more
My last two posts gave you questions to guide you through development of your product or service, whether your customer knows what they want or not. Whatever you’re going to sell, the goal is to solve a problem or fulfill a customer’s … Read more
Boyd Johnson started his eponymous wheel brand after retiring from professional road racing and quickly grew it from concept to being very, very busy. He started by ordering catalog parts from Asian manufacturers, lacing the hubs and rims into custom … Read more
Last post, I gave you 10 questions to help define your customer so you can refine and perfect your product to meet their needs and ease their pain points. This assumes your customer knows what their needs are. That they … Read more
Sean Lilly Wilson ended up started Fullsteam Brewery not because he was an avid home brewer, but simply because he thought existing laws were silly. Or, more specifically, because those laws prevented him from drinking true-to-style craft beer. After successfully leading … Read more
This follows on the concept my prior post about ensuring your product solves a problem and amazes your customer. Now, it’s time to define your ideal customer so you can fine tune your product so it blows their mind. First question: Are … Read more
Shane Cooper started DeFeet socks without much of a plan and grew it into what’s arguably the largest, most popular cycling sock company. They now have international distribution, develop new designs every month and offer a massive custom sock program … Read more
Each summer, we (Bikerumor) head to PressCamp for rapid fire, one-on-one meetings with some of the biggest brands in cycling, and then we get to demo the bikes and products on world class trails. The venue lets journalists spend quality … Read more