Tyler, Author at Bite Size Content Strategy

Why Cannondale entered the Fat Bike segment

January 20, 2017January 6, 2017 by Tyler

This is just one conversation of many I’m having on this topic, so it’s only one example of one side of the story about why different size brands enter a particular product category. Or don’t. In 2015, Cannondale launched the Fat … Read more

On Deck: Inspiration & Examples

January 17, 2017January 3, 2017 by Tyler

It’s a new year, but this idea has been percolating in my mind for a while. The content and concept has been compiling for almost a decade as I’ve interviewed and become friends with thousands of awesome people in the … Read more