One of the best types of video content marketing is showing how your products work.
And, you can even get media or influencers to do it for you.
The photo above is from my review of the Trek Supercaliber mountain bike that uses a unique suspension design. The shock is basically hidden inside a very sleek, integrated tube. There’s nothing else like it, but it’s a bit of a mystery how it works…
Until I took it apart and explained it.
I did a video tear down to show exactly how it works and how the parts fit together. And photos were added to the written review on Bikerumor. That video and review are doing quite well for us, and I’m sure Trek’s getting plenty of eyeballs from it, too.
- Show how your products work (or what’s inside them – I made a short video on this)
- Don’t think you have to do it all in house.
Digital publishers, bloggers, vloggers, influencers, etc., all love to have good, unique content. So work with them to make it happen. It may cost you a little something, but it’s likely cheaper and more effective than most other forms of paid promotion.