Generated by All in One SEO v4.8.9, this is an llms.txt file, used by LLMs to index the site.

# Tyler Benedict

Expert digital publisher, content creator & PR strategist.

## Sitemaps

- [XML Sitemap](https://tylerbenedict.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://tylerbenedict.com/blog/)
- [How to choose between becoming an LLC, S-Corp or C-Corp](https://tylerbenedict.com/2017/04/05/how-to-choose-between-becoming-an-llc-s-corp-or-c-corp/) - When starting a company, there are soooo many questions that are far more complicated to answer than "Should I become an LLC, an S-Corp or a C-Corp?" But choosing the correct corporate structure for your company has long-lasting implications, so it's best to get it right. Fortunately, it's not complicated. In fact, it's pretty simple. Just follow
- [Ep #075 - Maximizing Work-Life Balance for Fun & Profit](https://tylerbenedict.com/2022/10/31/ep-075-maximizing-work-life-balance-for-fun-profit/) - Heres' how Bike Connection Agency's founders prioritize quality of life over money, enjoying a comfortable lifestyle with clients and customers they like, and creating massive free time to pursue personal interests and travel!
- [It's OK to quit. Just start early.  [Newsletter #36]](https://tylerbenedict.com/2022/08/25/its-ok-to-quit-just-start-early-newsletter-36/) - Do you ever feel like you have so many stories to tell, but just can't find the time? I've found that mostly it's not a true time limitation, but rather it's my own desire to have each story build to the next. Or, to at least find a common thread between the stories. Similar to
- [I just called to say how much I...](https://tylerbenedict.com/2021/02/25/i-just-called-to-say-how-much-i/) - This week's been nuts. But then again, seems like every week is nuts, amiright? Wednesday rolls around and I'm like WTF. And then Wednesday ends and I'm like GD, guess I'll get up early and write my newsletter for this week. And then 7:40 rolls around and I crawl out of bed. And make the mistake
- [Sorry, who are you again?](https://tylerbenedict.com/2021/05/13/sorry-who-are-you-again/) - Hello Content Creators! You know what industry is about to blow up? Also, do you know what the general point of this week's newsletter is not about and you should read it even if you're not in this business? Tourism. At least in the U.S., most everyone 16+ that wants to be vaccinated, is. And
- [Ep #074 - Lifestyle Businesses are Hard!](https://tylerbenedict.com/2021/06/24/ep-074-lifestyle-businesses-are-hard/) - Have you ever tried to come up with a business idea that's mostly automated and creates a great passive income stream? Or tried to figure out how to take your skillset and turn it into a low-effort lifestyle business? Well, that's almost exactly what this guest has done. Tina Wilmott already knew the Public Relations
- [Why NFTs are winning marketing... and how to copy their strategy [Newsletter #35]](https://tylerbenedict.com/2021/09/30/why-nfts-are-winning-marketing-and-how-to-copy-their-strategy-newsletter-35/) - Hello Content Creators! Over the past week I've been falling down the NFT rabbit hole, and it's fascinating. Not just for the technical side of it, but for the marketing. The successful ones are giving a master class in how to build a community and foster engagement. The result is a huge base of raving
- [Location x Timing = Great Content Marketing  [Newsletter #34]](https://tylerbenedict.com/2021/09/17/content-marketing-location-and-timing/) - Hello Content Creators! Anyone ready to return to theaters yet? I'm not, but Matrix: Resurrections might finally get me back there. (F9 was close) I can't even remember the last time I was in a theater, honestly. But I do, all too vividly, remember this one time someone wouldn't turn their phone off. It rang,
- [Here's why you need Character Driven Content [Newsletter #33]](https://tylerbenedict.com/2021/08/19/heres-why-you-need-character-driven-content/) - Hello Content Creators! Ever wondered why some brands and influencers seem to gain a massive, devoted following, while others just do...OK. And how they keep them tuned in for years. Some of it's obvious...they're entertaining, funny, ridiculously good looking, or helpful. Most of them use proven tactics like asking questions, commenting on others, responding to
- [Review: Blue Yeti X is the best podcast & video voiceover microphone](https://tylerbenedict.com/2021/02/19/review-blue-yeti-x-is-the-best-podcast-video-voiceover-microphone/) - If you're recording podcasts, YouTube video voiceovers, or just need to sound good in interviews and Zoom calls, the Blue Yeti X is the mic you want. And if you've been doing this for a while, you know how hard it is to capture crisp, clear audio outside of a dedicated studio. That's why I
- [You Hired Who for PR?!?  [Newsletter #32]](https://tylerbenedict.com/2021/07/19/you-hired-who-for-pr-newsletter-32/) - Hello Content Creators! I’m not ashamed to say I’ve done this: I have intentionally helped someone I liked get a job over someone I, um, liked less. It's not just that I liked them personally, it’s that I liked working with them. And I thought they would do a better job with the right work
- [How to Film Factory Tours on an iPhone - Best Wireless Mics, Gear, Tips & Tactics!](https://tylerbenedict.com/2021/07/30/how-to-film-factory-tours-on-an-iphone-best-wireless-mics-gear-tips-tactics/) - Our factory tours and HQ visits are extremely popular posts on Bikerumor, giving readers an inside look at how their favorite brands operate! And the videos are some of the best performing videos on our YouTube Channel. From a creator standpoint, they're also really easy to make. From filming to editing, they can be quick
- [Content Project: How to plan a photo shoot](https://tylerbenedict.com/2021/05/21/content-project-how-to-plan-a-photo-shoot/) - Recently, we spent 4-1/2 days riding 23 gravel bikes in the desert for upcoming reviews and buyer's guides for Bikerumor and GearJunkie. We put in more than 400 miles, captured 2,100 photos, and probably about 2TB of video footage. And we learned a whole lot about how to manage a mega test event. The key
- [Is your Marketing so good it sucks?](https://tylerbenedict.com/2021/05/22/is-your-marketing-so-good-it-sucks/) - If you've never watched YouTuber Colin Furze, get ready to go down his rabbit hole. He is without a doubt one of the most entertaining video creators in the world. In a recent video he builds a bicycle using hydraulic pistons for tubes, adding a pump and actuator to allow him to customize the tube lengths and
- [Here's why your Instagram isn't growing like it should](https://tylerbenedict.com/2021/05/21/heres-why-your-instagram-isnt-growing-like-it-should/) - Tell me if this sounds familiar. I keep posting to Instagram, adding a bunch of well-researched hashtags, and writing clever captions. Yet, crickets. It's kinda killin' me. I know, I know... There are strategies for that. Comment on others' posts, tag people, use questions and surveys. And my least favorite...Stories! People love Stories! Shoot me now.
- [How to predict the future of marketing](https://tylerbenedict.com/2021/04/27/how-to-predict-the-future-of-marketing/) - They say ignoring history dooms us to repeating the same mistakes over and over again. Recent events suggest many folks just aren't paying attention, but they've given marketers the chance to bolster customer affinity by simply aligning with the right things. Here are a few examples (tourism, political, product) to illustrate how you can develop a forward-looking marketing
- [How to make customers appreciate you](https://tylerbenedict.com/2021/04/20/how-to-make-customers-appreciate-you/) - Recently, my kids have been playing a Parking Simulator. It's exactly what it sounds like. You try to drive a car to a parking spot and park it without hitting anything. It's a far cry from the action of Fortnite. You know what isn't? Cooking Simulator. This one's fast and furious. My teenage son was yelling
- [No one's going to tell you this...](https://tylerbenedict.com/2021/04/19/no-ones-going-to-tell-you-this/) - There's something I noticed recently. If you've shopped for face masks, you've probably noticed it, too. There are a lot of brands that simply omit information. In the case of face masks, it's the very information that would cause me to buy. But without it, I leave the site and search for a competing brand.
- [Here's why your brand's content isn't ranking well](https://tylerbenedict.com/2021/03/18/heres-why-your-brands-content-isnt-ranking-well/) - At Bikerumor, the cycling tech blog I started in summer 2008, we've been writing about bikes, components, and related tech for almost 13 years. We're experts on the subject, and we have almost 30k posts to prove it. Google sees this and knows that if we're talking about bikes, it's highly likely that our story
- [How to launch a podcast in 12 easy steps](https://tylerbenedict.com/2017/07/26/how-to-launch-a-podcast-in-10-easy-steps/) - (updated 2/18/2021) Like everything else, launching a podcast is simply a matter of taking the right steps, mostly in the right order. Eventually you'll end up with a finished product, and if you plan ahead, that product has a better chance of being good. Now that I've got The Build Cycle podcast up and running
- [How to find the best affiliate partners](https://tylerbenedict.com/2021/02/03/how-to-find-the-best-affiliate-partners/) - A couple weeks ago I posted about the types of websites that got destroyed by Google's latest algorithm update. You can read that post here, and I've updated it to better explain what it means for brands that are creating content. But there are people creating the RIGHT types of content, and now they’re getting more
- [This is why first impressions last a REALLY long time!](https://tylerbenedict.com/2021/01/27/this-is-why-first-impressions-last-a-really-long-time/) - A couple times per year, my parents send my brothers and I each a fresh box of photos from our youth. As you can imagine, my kids get quite a kick out of seeing the way I dressed in high school. And my hair. Oh God, my hair! But I bet I'm not alone in
- [Content Project - Boston Dynamics' viral robot dance](https://tylerbenedict.com/2021/01/27/content-project-boston-dynamics-viral-robot-dance/) - This one's not mine, but it's awesome. Boston Dynamics are masters at showing off what their robots CAN do. Meaning, they don't show how their robots actually get used in boring industrial applications. Rather, they show them doing parkour, box jumps, acrobatics, and more insanely cool stuff. Their videos rack up tens of millions of views because they show
- [When should you ignore SEO best practices?](https://tylerbenedict.com/2021/01/27/when-should-you-ignore-seo-best-practices/) - You know who got hammered lately?* Pages and websites that focused exclusively on being a top search result. You know who's benefitting from that? Trusted Experts. Funny thing is, the Trusted Experts were already winning on search, too. They just didn't have to sound like robots to do it. What's the difference? Have you ever
- [Ep# 073: Mindset Coach Joe Trodden gets our entrepreneurial heads straight](https://tylerbenedict.com/2021/01/04/ep-073-mindset-coach-joe-trodden-gets-our-entrepreneurial-heads-straight/) - This episode is very much for entrepreneurs who are struggling to grow their company. My guest is Joe Trodden, a mindset coach from the UK that helps founders grow beyond themselves by learning how to define their vision and empower the people around them to help everyone achieve it. As an entrepreneur that's leading a
- [Here’s why your content strategy is lost in the weeds](https://tylerbenedict.com/2021/01/04/heres-why-your-content-strategy-is-lost-in-the-weeds/) - I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a great way of procrastinating, because unfortunately... The tools and platforms don’t matter At least at
- [Aspirational vs “Activational” marketing](https://tylerbenedict.com/2020/12/31/aspirational-vs-activational-marketing/) - Is your marketing getting people all worked up but leaving them with nothing to do about it? Then, like the Wonder Twin Powers, it’s time to activate! Here’s what got me thinking about this: I have a serious bag problem. As in, I have at least: 4 duffels3 hiking packs5 carry-on suitcases10+ hydration packs4 messenger
- [Content Project: The Editor's Choice List](https://tylerbenedict.com/2020/12/24/content-project-the-editors-choice-list/) - Every year, each Bikerumor editor drops kudos on the products and brands that made their favorite bikes and gear over the past 12 months. You can check out my list here, and there's value in this even for non-cyclists or brands well outside the cycling industry. Read the opening and the closing sections. The Takeaway: Getting
- [Don’t send a Press Release, send a check](https://tylerbenedict.com/2020/12/22/dont-send-a-press-release-send-a-check/) - Does that sound crappy? Does it sound like we media folks just want you to "Pay to Play"? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, "Media") worth their salt will cover ALL of the products, ideas, and technologies that serve their readership. If not, they're doing
- [Ads versus Content? No contest.](https://tylerbenedict.com/2020/12/17/ads-versus-content-no-contest/) - Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we still offer banner ads, too. Each has it’s place, but it’s important to know when
- [How to (NOT) write the worst press release ever.](https://tylerbenedict.com/2020/12/01/how-to-not-write-the-worst-press-release-ever/) - There's something going around this year. It's contagious. Your brand might have caught it, but it's the media who's getting sick of it. 2020 was a total shit show for many reasons, but I'm talking about the crap being passed off as press releases. It's spreading like a virus, and lots of brands have succumb
- [Ep# 072: How Tiny Earth Toys launched a subscription toy rental service](https://tylerbenedict.com/2020/12/01/ep-072-how-tiny-earth-toys-launched-a-subscription-toy-rental-service/) - We've all seen subscription boxes for everything, and kids toys, coding boxes, learning kits and more are common. But a toy RENTAL service that's focused on eco-friendly sustainability whose toys are returned and sent back out to a new family? How does that even work? How is it safe? Is THAT business model as sustainable
- [Ep #071: How the Magma app launched, and how it's changing portable content creation](https://tylerbenedict.com/2020/11/19/ep-071-how-the-magma-app-launched-and-how-its-changing-portable-content-creation/) - In this episode, I interview Jake Warner about his killer new content creation platform, Magma. Developed with co-founder Joey Chowaiki, it takes what used to be the realm of professional designers and page layout experts, and puts it all in the palm of your hand... LITERALLY! Listen in to hear how they launched the company,
- [This is why your customers don't believe your marketing](https://tylerbenedict.com/2020/11/21/this-is-why-your-customers-dont-believe-your-marketing/) - We have seen people do amazing things... Land on the moon.Drive faster than 330mph on a public road.DJ for 230 hours straight.Run a sub-2 hour marathon. Become our first Black U.S. President......or our first bi-racial female Vice President (elect).Free climb El Capitan in less than 24 hours. Through it all, I see so many people saying “See, kids, look what
- [Your "Instruction Manual" for growing word-of-mouth marketing](https://tylerbenedict.com/2020/11/04/how-to-grow-word-of-mouth-marketing-with-your-instruction-manual/) - Think of your customers' journey like a television series, full of stories. And, Stories = Content. Content designed to entertain, inform, inspire, and pull them into your brand narrative. It's your job to give the series a grand finale and leave them wanting more. How? By ending the series with a must-see episode... the Instruction
- [Ep #070: The Build Cycle Podcast is BACK!!!](https://tylerbenedict.com/2020/11/17/ep-070-the-build-cycle-podcast-is-back/) - Hello Builders & Content Creators! This is going to be short, but important. I wanted to give you a heads up of what to expect on this podcast going forward. If you're an entrepreneur, you're going to be really excited about some of the new topics and guests coming up, so stick with me for
- [How to control your brand narrative before someone else does](https://tylerbenedict.com/2020/11/11/how-to-control-your-brand-narrative-before-someone-else-does/) - Over the past couple years (and especially lately) I've been sending impassioned emails to someone close to me, explaining in great detail why I believe what I believe. The topic happens to be politics, but stick with me...I won't get into that. The point is, I'm sharing pages-long missives about why would be voting a certain way, and imploring
- [Content Project: Creating long tail content for a brand](https://tylerbenedict.com/2020/11/09/content-project-creating-long-tail-content-for-a-brand/) - I wasn’t really sure how I was going to piece this one together. We contracted with Knoxville, TN, to do a tourism story. The problem is, we had just done one the year prior, and it covered a lot. I needed a different angle for this one because a) it’s pointless to regurgitate the same thing
- [Your customers "want" the wrong things](https://tylerbenedict.com/2020/11/08/your-customers-want-the-wrong-things/) - How much of your marketing is designed to deliver what you think your customers want? Maybe you think they want specs, feature lists, pricing, whatever. This is logical. Your customers probably think they want these things, too. To be fair, we do need specs & features at some point in our customer journey, just usually further down the sales funnel. They’re how
- [Why do publishers host events? (PubOps Interview)](https://tylerbenedict.com/2020/11/04/why-do-publishers-host-events-pubops-interview/) - If you're a media outlet, digital publisher, blog, website, YouTube channel or otherwise producing content, should you host an in-person, real-world event? In this episode of Ezoic's PubOps, I talk about why I hosted Peak Content Summit, a content marketing strategy conference. I've also hosted, managed and promoted 24 hour mountain bike races and other
- [Peak Content Summit 2020 - Creating a Complete Content Marketing Campaign](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-creating-a-complete-content-marketing-campaign/) - What if you want to do something bigger than just a single content piece? In Tyler's Session on working with the media, we looked at standalone content marketing pieces designed for specific media outlets. In this session, GearJunkie.com founder Stephen Regenold walks us through a much larger, fully integrated content marketing campaign that spans months. If you're
- [Peak Content Summit 2020 - Create Video Content that Wins on Any Platform](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-create-video-content-that-wins-on-any-platform/) - Want to make video content that stands out, grabs attention & delivers customers? Rob Wiltsey, founder of RWCP Video Agency, packs this session full of practical but not-so-obvious tips on how to create videos that'll catch people's attention no matter what platform they're on. Buuuuut...there's a trick. You can't use the same video strategy everywhere.
- [Peak Content Summit 2020 - How to Analyze Content for Search vs Social](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-how-to-analyze-content-for-search-vs-social/) - Do you know if, how, or why your content is performing? If you think measuring and analyzing your content is boring, this session will kinda blow your mind! In this masterclass on Google Analytics, Orbit Media CMO Andy Crestodina shows us advanced (but easy!) Google Analytics techniques to help us measure how our content marketing
- [Peak Content Summit 2020 - How to use the Media to Amplify Your Content](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-how-to-use-the-media-to-amplify-your-content/) - Why should you work with the media to create custom content? Because the impact will be so much greater than sending out a stock press release! In this session, Bikerumor.com founder Tyler Benedict provides an inside look into how brands can work with the media to: Increase reachBuild brand authorityGrow awarenessCapture email addressesNurture consumer trust ...and more!
- [Peak Content Summit 2020 - Leverage Feature Length Films for your Brand](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-leverage-feature-length-films-for-your-brand/) - Filmmaker and producer Mike Dion has documented some of cycling's most storied rides, capturing the people and emotions of riding weeks-long adventures, often in completely self-supported, desolate environments. And he's shown how the brands play an integral role in those experiences. Could your brand be the hero of a movie? In the process of integrating
- [Peak Content Summit 2020 - Maximize Your Content's SEO Value](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-maximize-your-contents-seo-value/) - It doesn't matter how hard you work or how much you spend on your content development if no one finds it! That's why Ezoic's head of marketing, Tyler Bishop, walks us through the latest intel on search engine optimization. As the host of Pubtelligence publisher events held at Google offices around the world, he has
- [Peak Content Summit 2020 - Go from Startup to Household Name](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-go-from-startup-to-household-name/) - Want to turn your brand into a household name? Trying to figure out a "viral video" strategy to do that? In this session, Harmon Brothers CEO Benton Crane walks us through their strategy for creating different types of content along a brand's path from startup to "brand". Their process has yielded award-winning creative videos (Squatty
- [Peak Content Summit 2020 - How to Create Unlimited Content Ideas](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-how-to-create-unlimited-content-ideas/) - If you've ever sat down with a blank sheet to create your content marketing ideas and, well, drawn a blank, this session is for you! Content Fuel author Melanie Deziel will walk you through the process of creating 100's of ideas using her Focus x Format formula. It's easy, and it'll help you come up
- [Peak Content Summit 2020 - Why Create Content?](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-opening-keynote/) - Ever wonder "Why should I create a content marketing strategy?" Or, "Should I use content marketing for my brand?" If so, or if you're just trying to figure out how to use content as part of your marketing strategy (or why you even want to), this session intro to Peak Content Summit 2020 will help
- [Peak Content Summit 2020 - How to Make Diverse & Inclusive Content](https://tylerbenedict.com/2020/10/25/peak-content-summit-2020-how-to-make-diverse-inclusive-content/) - Wondering how to grow your business with more diverse, inclusive content? Want to reach new audiences? Engage with new customers? Expand your customer base? By making your content marketing appeal to a broader, more diverse base, you can! In this session, Social Impact Storyteller Nzinga C. Blake teaches how to develop more diverse and inclusive
- [The 17 Best Content Marketing Tips from Social Media Marketing World 2020](https://tylerbenedict.com/2020/04/15/the-17-best-content-marketing-tips-from-social-media-marketing-world-2020/) - This year's Social Media Marketing World had so many incredible speakers that I'm still catching up on the recorded sessions and having my mind blown! In this video, I've compiled 17 amazing (and amazingly quick!) 20-second tips from some of the smartest content marketers in the world. It includes experts in video marketing, Instagram marketing,
- [You're fishing for customers, but are you reeling in the deadliest catch?](https://tylerbenedict.com/2020/10/10/youre-marketing-but-are-you-reeling-in-the-deadliest-catch/) - You know what sucks? Chartering a $600, six-hour fishing boat and coming home empty handed. You know what sucks even more? Knowing that we probably could have done better. How? With research. In August, it's simply too hot for the fish to bite. They've moved on to colder waters. Stay with me, there's a marketing
- [Does your marketing create a disconnect?](https://tylerbenedict.com/2020/10/19/does-your-marketing-create-a-disconnect/) - Recently, I had a very unproductive week. I was totally "off brand". Usually, I'm the one who's driven. Active. Productive. Basically, kicking ass. But that week... I was resigned to lying on my bear This bear was my office for a week. It's "off brand." It's not me. My family knows me as someone who
- [Pitch perfect... or tone deaf?](https://tylerbenedict.com/2020/10/15/pitch-perfect-or-tone-deaf/) - I've been thinking a lot about something several PR firms have told me recently: If you're going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that. But first, I'll be totally honest. Hiring a PR firm isn't necessary, just worth considering. You can also
- [Content Project: Show, don't tell](https://tylerbenedict.com/2020/10/14/content-project-show-dont-tell/) - One of the best types of video content marketing is showing how your products work. And, you can even get media or influencers to do it for you. The photo above is from my review of the Trek Supercaliber mountain bike that uses a unique suspension design. The shock is basically hidden inside a very
- [Content Project: Inserting brands into media's stories](https://tylerbenedict.com/2020/10/11/content-project-inserting-brands-into-medias-stories/) - In August 2020, three of us rode to the North Carolina beach from Greensboro. Three days, 240 miles, one absolutely terrible hotel. I got three brands to "sponsor" the trip, and we used it to test several other pieces of equipment. In this case, I designed the trip and sought out brand partners that made
- [A spoonful of (flaming) sugar...](https://tylerbenedict.com/2020/10/13/a-spoonful-of-flaming-sugar/) - Masks, right?!? As marketers, it's tricky to take a stand. No matter which side of the fence we sit on, we're alienating someone. But, maybe we don't have to? And maybe this doesn't even have to be about "issues" at all (it doesn't). Maybe it can just be about showing people how to do something
- [Market absurdity, sell normal](https://tylerbenedict.com/2020/10/12/market-absurdity-sell-normal/) - This is something I've thought for many years: If you were a retailer, why wouldn't you have something completely unusual to lure people in? Restaurants have it easy (never thought you'd hear that, right?). Just create a menu item so outrageous that people simply have to come in to try it. Or at least see it. Entire
- [How to stop writing crappy press releases](https://tylerbenedict.com/2020/08/27/how-to-stop-writing-crappy-press-releases/) - Seems like there's something in the water lately. It's bad. And it's affecting the very people who write your press releases. Maybe that's you. Or someone you work with. Or worse, someone you pay! Over the past few months, the quality of press releases and materials we've received at my cycling website, Bikerumor, has been falling
- [How to get FREE brand exposure on major media](https://tylerbenedict.com/2020/07/27/how-to-get-free-brand-exposure-on-major-media/) - As the owner of Bikerumor, I'm a publisher that relies on paid content and advertising. So, telling you how to do this for free is probably the worst idea I've had. But here's how you can: Get exposure on major media outlets for freeBuild customer trust and affinityBuild brand authorityPay nothing So, how do you
- [10 Seconds to better content marketing](https://tylerbenedict.com/2020/07/22/10-seconds-to-better-content-marketing/) - Writing a piece of marketing content? Or a headline? Social post? Image caption? Want to make it better? Quick, open a browser tab and go to Google. Type in a question about your product, service or category. Scroll down just a bit to find this section: What else are people searching for that's related to
- [Content Project: Keeping up with the pros](https://tylerbenedict.com/2020/07/23/a-recent-content-project/) - One of the most fun series we've launched on Bikerumor is "How Long Can I Keep Up With... (insert pro cyclist's name here)". It's a total farce, because there's basically no way I'm ever going to keep up with these men and women. That's not what it's about. It's about the story, showing a fun
- [Content Project: How to promote your travel destination](https://tylerbenedict.com/2020/07/23/content-project-how-to-promote-your-travel-destination/) - In fall 2019, we toured Slovenia's backroads and mountain passes on gravel bikes. As far as bucket list trips go, this one's up there. Even if you're not a cyclist, check out the photos, food and other adventures in our story and you'll want to go explore! The trip was sponsored by Niner Bikes, Bontrager, HT Components,
- [Maybe this is a rewarding mindset?](https://tylerbenedict.com/2020/07/23/maybe-this-is-a-rewarding-mindset/) - A high school teacher friend just told me something that made me upset, at first. By the end of the Spring 2020 semester, he was having to teach remotely, and our school district made it known that students will not receive letter grades, only Pass/Fail. On a recent teacher parent/teacher call regarding a lack of
- [Content Project: Keeping readers engaged and on page](https://tylerbenedict.com/2020/07/24/content-project-keeping-readers-engaged-and-on-page/) - Once you have someone on your page, channel or profile, the job becomes keeping them there long enough to deliver your pitch. Here's a good example on how to do this. In Episode #7 of my Bite Site Content Strategy video series, I likened good story structure to a professional cycling paceline. Each section (person)
- [Bite Size Content Strategy #1 - Show them how it's done](https://tylerbenedict.com/2020/04/12/bite-size-content-strategy-1-show-them-how-its-done/) - Does your content marketing tell a story about your products? Or your brand? If not, could it? https://youtu.be/f6g2hmgdKSk Content Marketing is more than just popping up a blog post. It's an opportunity to explain what you do, why you do it, and how it's done. It's a way to connect with customers by peeling back
- [Bite Size Content Strategy #3 - The only three things content marketing can do](https://tylerbenedict.com/2020/05/01/bite-size-content-strategy-3-the-only-three-things-content-marketing-can-do/) - If your content marketing isn't doing anything, is it even worth doing? The easiest way to think of it is this: Your content marketing has to provide value. There are three things any good piece of content can do, and you only have to pick one. Here's your options: InformEntertainEducate Let's break that down: Are
- [Bite Size Content Strategy #4 - Rank, or not.](https://tylerbenedict.com/2020/05/05/bite-size-content-strategy-4-rank-or-not/) - One more reason good content marketing matters: It helps you rank. Or not. Good content marketing will help send more eyeballs to your website, brand and products. The effect will snowball. And it's not just about SEO, but that is important for getting the search engines to pay attention. It's also about engagement on social
- [Bite Size Content Strategy #5 - Promise a Party!](https://tylerbenedict.com/2020/05/18/bite-size-content-strategy-5-promise-a-party/) - Is your content marketing throwing a party, but no one's showing up? Here's how to get people in the door! When I go to a party, I usually have a reason for being there. Maybe I know there's going to be good food. Or good drinks. Or good company. Maybe it's a conference where I'll
- [Bite Size Content Strategy #6 - Set your content free](https://tylerbenedict.com/2020/05/26/bite-size-content-strategy-6-set-your-content-free/) - What if I told you that your very best content marketing should NOT live on your website? That it doesn't even matter if it's sending all the traffic directly to your site? Crazy? Maybe not… Don't think of content marketing only in terms of driving eyeballs to your website. Marketing is a long game now.
- [Bite Size Content Strategy #8 - Ten vs 10 Million viewers](https://tylerbenedict.com/2020/06/02/bite-size-content-strategy-8-ten-vs-10-million-viewers/) - If great content falls in the forest and no one's there to hear it, was it even worth creating? Here's why you need to put your content where the people are… Quick, find the YouTube channel for your favorite brand and note the subscriber count. Then check the subscriber count for any well-known vloggers, influencers
- [Bite Size Content Strategy #7 - Pace customers through your content](https://tylerbenedict.com/2020/05/28/bite-size-content-strategy-7-pace-customers-through-your-content/) - If your customers are dropping off without finishing your blog posts, videos and other content, maybe you should do what the pro cyclists do... Do you REALLY know why cyclists ride in a line? Sure, they're drafting, which saves energy. But in a race, riders are in a paceline because it helps them pull their
- [Bite Size Content Strategy #2 - Easiest. Research. Ever.](https://tylerbenedict.com/2020/04/28/bite-size-content-strategy-2-easiest-research-ever/) - You've got all of your important keywords stuffed into your website and company blog posts, but still crickets, huh? Here's what's wrong with that approach… The old school way of thinking is that you just need to stuff your website full of keywords and Google will find it. Nowadays, there's a lot more to it
- [Ep 069 - How to work with a PR agency for your brand w/ Kristin Carpenter](https://tylerbenedict.com/2020/03/08/ep-069-how-to-work-with-a-pr-agency-for-your-brand-w-kristin-carpenter/) - We deal with PR agencies and PR people all the time over on my cycling tech blog, Bikerumor.com. Some are great, others could use a little help. And we see a mix of brands small and large, new and established, choose to work with a PR agency all the time, with mixed results. So I
- [Episode #068: Generate more, better Content Marketing ideas w/ Melanie Deziel](https://tylerbenedict.com/2020/01/24/episode-068-generate-more-better-content-marketing-ideas-w-melanie-deziel/) - Content Marketing is all the buzz these days, with more marketers and brands seeking ways to truly connect with customers. But where do you start? How do you know what kinds of content to create? Who it's for? Where to post it? If you're wondering how to create a content marketing strategy, Story Fuel's Melanie
- [Episode #067: How to start a conference w/ AppsEvents founder Dan Taylor](https://tylerbenedict.com/2020/01/07/episode-067-how-to-start-a-conference-w-appsevents-founder-dan-taylor/) - Ever wondered how to start a conference? Launch a seminar? Or host your own event? Then this episode is for you! After launching and selling two separate events-related companies, AppsEvents founder Dan Taylor found himself also running Google Suite educational conferences. Now, his company hosts more than 300 events globally and hosts thousands of attendees!
- [Episode #066: How to build a price-point brand w/ Tifosi's Joe Earley](https://tylerbenedict.com/2019/12/09/episode-066-how-to-build-a-price-point-brand-w-tifosis-joe-early/) - In this episode, we talk with Tifosi co-founder Joe Earley about how he and his wife started a sunglasses brand that almost immediately changed the game for performance sunglasses sales in independent bike shops and running stores. While it looked easy from the outside, they had to leverage their retirement accounts to buy their first
- [Your Content is a Gift... Does anyone want it?](https://tylerbenedict.com/2019/12/26/your-content-is-a-gift-does-anyone-want-it/) - Every year I see the hordes of shopping mall traffic and I can't help but wonder: How many of these people are just searching for something to fill that space under the tree? Rushing around, frantically trying to find something, anything, someone will like? Or, worse, as I've heard some overly competitive grandparents do, how
- [Ad re-targeting versus content marketing](https://tylerbenedict.com/2019/12/14/ad-re-targeting-versus-content-marketing/) - Ad targeting doesn't (always) work like you want. See these Salewa shoes? I already own them. Had them for months. But I needed to check their specs for a story (congrats, they won an Honorable Mention in my Bikerumor Editor's Choice 2019 picks). Now, virtually everywhere I go, I'm seeing Salewa ads. Same thing happened
- [Content is king. Come learn to do it right.](https://tylerbenedict.com/2019/07/20/content-is-king-come-learn-to-do-it-right/) - I'm launching an event called Peak Content Summit, and it's coming to Asheville, NC, in early 2020. It's a fully integrated learning opportunity for brand and marketing managers who want to develop an engaging content marketing strategy, and I'll have some amazing speakers and experts there. Why start a content marketing summit? Because, as founder
- [Episode #065: Wolf Tooth Components on product ideas & startup work-life balance](https://tylerbenedict.com/2019/07/02/episode-065-wolf-tooth-components-on-product-ideas-startup-work-life-balance/) - One of the biggest hurdles to managing startup life is balancing expectations at home with the drive to spend every waking hour (and every last ounce of energy) launching your company and fostering its growth. It can be all consuming, which leaves little for anything else. Brendan Moore, co-founder of cycling components brand Wolf Tooth
- [Episode #064: How to build community around your brand](https://tylerbenedict.com/2019/04/09/episode-064-how-to-build-community-around-your-brand/) - This is the first episode I’ve done where we talk about retail strategy, but there’s a strong undercurrent of brand communication strategy throughout. And there’s a lot of different facets to building community around your brand, having meaningful conversations with your customers, and integrating your products, service or brand into their lives. There’s literally something
- [The Build Cycle Podcast #044 - Jordan Harbinger on Owning Your Future](https://tylerbenedict.com/2018/05/16/the-build-cycle-podcast-044-jordan-harbinger-on-owning-your-future/) - Long time fans have been wondering "Why did Jordan Harbinger leave the Art of Charm podcast?" Yes, Jordan’s departure from AoC came a surprise to its listeners, but it shouldn’t have come as a surprise to him. We discuss why he's no longer there, but that's just the starting point in this wide ranging conversation
- [Episode #063: Starting a CBD product business](https://tylerbenedict.com/2019/03/26/episode-063-starting-a-cbd-product-business/) - CBD oil and products are one of the hottest industries right now. I literally get 4 or 5 emails from PR companies and new brands every week trying to get us to post a story about their new CBD oil. It sounds a whole lot like the energy drink boom 15 years ago when there
- [Episode #62: How to launch & grow a real business w/ Bluffworks](https://tylerbenedict.com/2019/02/22/episode-62-how-to-launch-grow-a-real-business-w-bluffworks/) - I really struggled with how to title this episode. Stefan Loble is the founder of Bluffworks, a clothing company that makes travel clothes that don't look like travel clothes. So, our conversation is based on his apparel brand, and it does provide a fascinating and revealing look at how the fashion and garment industry works.
- [Episode #61: Delegate better to truly own your business w/ Bryan Miles](https://tylerbenedict.com/2019/01/14/episode-61-delegate-better-to-truly-own-your-business-w-bryan-miles/) - As an entrepeneur, the two things I struggle with most are finding the time to do the important work that grows my business, and fostering any sort of company culture with an entirely remote workforce. But these are two things that Belay Solutions co-founder Bryan Miles has pulled off quite well, running a company of
- [The Build Cycle Podcast #060: Assemble an A-Team with Stryve's Gabe Carimi](https://tylerbenedict.com/2018/12/28/the-build-cycle-podcast-060-assemble-an-a-team-with-stryves-gabe-carimi/) - How does a former pro NFL player launch one of the fastest growing meat snacks in the country? If you think it's only because he was a celebrity athlete, think again. Gabe Carimi switched gears from playing for the Atlanta Falcons to assembling a team of business all stars and working both smart and hard.
- [The Build Cycle Podcast #059 - Surprising benefits of a Sales System w/ Cirrus Insight's Brandon Bruce](https://tylerbenedict.com/2018/11/30/the-build-cycle-podcast-059-surprising-benefits-of-a-sales-system-w-cirrus-insights-brandon-bruce/) - Everyone wants to get better at sales, but once you've had some success, could you explain why? Could you repeat that and train others to mimic that success? Cirrus Insight cofounder Brandon Bruce has grown his sales integration software company into a $12MM business by focusing on the process and creating systems that show where
- [The Build Cycle Podcast #058 – How to Eliminate Naysayers w/ Jeffrey Hayzlett](https://tylerbenedict.com/2018/11/15/the-build-cycle-podcast-058-how-to-eliminate-naysayers-w-jeffrey-hayzlett/) - What if I told you that some of your people are dragging you down? That they're slowing your growth and limiting your company's potential? Would you know who they are? If not, do you want to know how to find them? And get rid of them? That's exactly what my guest today will teach us,
- [The Build Cycle Podcast #057 - Female leadership, marketing & more w/ Santini SMS' Monica Santini](https://tylerbenedict.com/2018/10/26/the-build-cycle-podcast-057-female-leadership-marketing-more-w-santini-sms-monica-santini/) - Santini SMS is an Italian, family run premium cycling apparel company doing north of $30 million in annual sales. Started more than 60 years ago by her father, it's now led by Monica Santini with her younger sister heading the marketing department. Together, they've grown through strategic sponsorship alliances and by cultivating their retail network.
- [The Build Cycle Podcast #056 - How to launch a company right freakin' now w/ Noah Kagan](https://tylerbenedict.com/2018/10/02/the-build-cycle-podcast-056-how-to-launch-a-company-right-freakin-now-w-noah-kagan/) - Don’t be a Wantrapreneur. We probably all know one. Someone who keeps thinking they have the next big thing. They watch all the videos, sign up for all the webinars, and download the e-books from the experts. And yet, they never actually start anything. Don't be that person. AppSumo founder Noah Kagan continues to launch new
- [The Build Cycle Podcast #055 - How to build a direct-to-consumer brand w/ Fezzari's Chris Washburn](https://tylerbenedict.com/2018/09/17/the-build-cycle-podcast-055-how-to-build-a-direct-to-consumer-brand-w-fezzaris-chris-washburn/) - More and more entrepreneurs, myself included, are launching with a direct to consumer business model, and for good reason. It’s never been easier. But just because you can start easily, doesn’t mean running and scaling that business will be easy. Today, I’m talking with Fezzari Bikes founder Chris Washburn about how they’re selling high ticket
- [The Build Cycle Podcast #054 - Increase sales the easy way w/ Matthew Pollard](https://tylerbenedict.com/2018/09/05/the-build-cycle-podcast-054-increase-sales-the-easy-way-w-matthew-pollard/) - Do you want to make more sales? Do you struggle to close the deal? Then you're probably doing it all wrong. Matthew Pollard bills himself as "The Rapid Growth Guy", and that branding is just the teaser to bring you into his world of story telling as the best sales method. It's not a fairy
- [The Build Cycle Podcast #053 - Doubling revenue & profits w/ Cadence author Pete Williams](https://tylerbenedict.com/2018/08/29/the-build-cycle-podcast-053-doubling-revenue-profits-w-cadence-author-pete-williams/) - What if I told you there were simple little things you could do that would end up doubling your revenues and profits? Sound to good to be true? As a big picture, doubling your business does seem like a massive task. But author Pete Williams breaks the process down into seven things you need to
- [The Build Cycle Podcast #052 - A Ponysaurus teaches how to create a winning brand](https://tylerbenedict.com/2018/08/20/the-build-cycle-podcast-052-a-ponysaurus-teaches-how-to-create-a-winning-brand/) - Do you want to create a brand that stands out? Wondering how to create a world class brand that people actually care about and love? Then you'll love this Branding Master Class with Ponysaurus Brewing co-founder David Baldwin, who is also the founder of Baldwin&, an award winning advertising and branding agency in Raleigh, North
- [The Build Cycle Podcast #051 - Uscreen's PJ Taei on making money streaming your own videos](https://tylerbenedict.com/2018/08/13/the-build-cycle-podcast-051-uscreens-pj-taei-on-making-money-streaming-your-own-videos/) - This episode is a mix of “how I built this” and “how to make money making videos”, with equal parts business strategy, startup story, and best practices for monetizing your videos. The expert is Uscreen founder PJ Taei, who built a video-on-demand platform that lets you sell your own streaming video content. His story shows
- [Here's the right way to promote your brand with sponsored content](https://tylerbenedict.com/2018/05/22/why-sponsored-content-is-good-for-brands-media-consumers-if-its-done-right/) - Welcome to your crash course in how to do paid marketing the right way, from advertising to public relations to sponsored content. The following is based on more than two decades of personal experience in all aspects of the advertising industry, and 10 years of running Bikerumor.com, the world’s largest cycling tech blog. I’m also
- [The Build Cycle Podcast #050 - How to get your product chosen as OEM spec](https://tylerbenedict.com/2018/07/26/the-build-cycle-podcast-050-how-to-get-your-product-chosen-as-oem-spec/) - This week’s episode is very short, under 30 minutes, but it’s packed with valuable insights about how to get your product spec’d as original equipment on something larger, or just get your product, service or tech bundled in as part of a bigger finished good. I met the product managers from Marin Bicycles at an
- [The Build Cycle Podcast #049 - How to (possibly not) run a conference w/ Fireside's Steven & Dan](https://tylerbenedict.com/2018/06/18/the-build-cycle-podcast-049-how-to-possibly-not-run-a-conference-w-firesides-steven-dan/) - I'll be honest. This conversation didn't exactly head in the direction I thought it would, but that's what makes it so darn fun to listen to. It might be my most entertaining episode yet, and in the end, it came out full of value, too. Dan Levine and Steven Pulver started Fireside Conference four years
- [The Build Cycle Podcast #048 - Build a better service w/ Bikeflights.com founder Bill Alcorn](https://tylerbenedict.com/2018/06/25/the-build-cycle-podcast-048-build-a-better-service-w-bikeflights-com-founder-bill-alcorn/) - There are some industries - finance, insurance, and telecom come to mind - that are so big and so regulated, that they just seem insurmountable. Yes, they could all be better. Much better, but where do you start? This week’s guest is Bill Alcorn, founder of BikeFlights.com. He tackled another giant, complicated segment - shipping
- [The Build Cycle Podcast #047 - Build a Real, Scalable Business w/ World Bicycle Relief's FK Day](https://tylerbenedict.com/2018/06/18/the-build-cycle-podcast-047-build-a-real-scalable-business-w-world-bicycle-reliefs-fk-day/) - What if you start a non profit out of a for-profit, then that non-profit starts its own for-profit to fund its non-profit operations? Sound confusing? It’s not, and it’s actually an incredibly smart way to help change the world without constantly relying on donations and hand outs to operate. FK Day co-founded SRAM, one of
- [The Build Cycle Podcast #046 - How to crush Kickstarter w/ Peak Design founder Peter Dering](https://tylerbenedict.com/2018/06/12/the-build-cycle-podcast-046-how-to-crush-kickstarter-w-peak-design-founder-peter-dering/) - Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are killing it on Kickstarter, having raised more than
- [The Build Cycle Podcast #045 - Turn your passion into a business w/ Stoked Roaster's Jax Mariash](https://tylerbenedict.com/2018/05/29/the-build-cycle-podcast-045-turn-your-passion-into-a-business-w-stoked-roasters-jax-mariash/) - If you’ve dreamt about turning your passion into your business, this episode is for you. Jax Mariash is the founder of Stoked Roasters, a small but growing coffee roaster that took a different approach to their branding. See, Jax is also an insanely good athlete, so she combined her love of the outdoors, travel and
- [The Build Cycle Podcast #043 - Col Collective's Mike Cotty, Part 2](https://tylerbenedict.com/2018/05/11/the-build-cycle-podcast-043-col-collectives-mike-cotty-part-2/) - What if you could leverage your work so that others pay for your passion project? That's what Col Collective founder Mike Cotty is doing, getting his sponsors to fund his YouTube channel. Part 1 explains how he found his dream job, then left it, without giving up the paycheck. If you're trying to figure out
- [The Build Cycle Podcast #042 - Col Collective's Mike Cotty, Part 1](https://tylerbenedict.com/2018/04/26/the-build-cycle-podcast-042-col-collectives-mike-cotty-part-1/) - Welcome to my first two-parter! This conversation with Mike Cotty actually happened twice. The first time was more than three hours long, and was simply too much to edit down, but was a great discovery call. The second time around, I had better questions to ask, and we nailed it. In Part One, we talk
- [2 ways to make new, better connections on LinkedIN](https://tylerbenedict.com/2018/04/11/2-ways-to-make-new-better-connections-on-linkedin/) - Right now, I have 250+ pending invites on LinkedIn, and that number is only growing. Here's why: I don't know who most of these people are, what they do, or why we should connect. If you're wondering how to reach someone on LinkedIN, there are two simple things you can to to improve your odds
- [The Build Cycle Podcast #041 - Tentsile founder Alex Shirley-Smith](https://tylerbenedict.com/2018/03/25/the-build-cycle-podcast-041-tentsile-founder-alex-shirley-smith/) - I've long believed that if you made something so cool it can't be ignored, then you've got a business opportunity. Not a business, just an opportunity. But put in the work to build a real product, manage production and dial in the marketing, and that business opportunity can explode into a wildly successful brand. That's
- [The Build Cycle Podcast #040 - Strider Bikes' founder Ryan McFarland](https://tylerbenedict.com/2018/03/15/the-build-cycle-podcast-040-strider-bikes-founder-ryan-mcfarland/) - What do you do if you have a life changing product, but no one knows they need it? That's the problem Strider Bikes founder Ryan McFarland faces. In this episode we talk about how he redesigned the bicycle for kids as young as 2 by throwing conventional designs out the window. The result is a
- [The Build Cycle Podcast #039 - Bearded Brothers' energy bars cofounder Caleb Simpson](https://tylerbenedict.com/2018/02/22/build-cycle-podcast-039-bearded-brothers-energy-bars-cofounder-caleb-simpson/) - Wondering how to start a nutritional supplement company? After all, energy bars and healthy snack foods are seemingly exploding, right? Here's how the business really works, as told by someone who's been doing it for almost eight years, gained distribution in REI and Whole Foods, and built their own production kitchen. Seeking healthier real food
- [The Build Cycle Podcast #038 - Handup Gloves founder Cody Wallis](https://tylerbenedict.com/2018/01/30/build-cycle-podcast-038-handup-gloves-founder-cody-wallis/) - This one's a short one, check out our original show notes from the video interview here, which includes links to their website and some of the tools he uses to run his company.
- [If You Don’t Try, The Result is Always Failure](https://tylerbenedict.com/2018/02/05/dont-try-result-always-failure/) - I thought of this on a recent bike ride. It’s a spin on one of my favorite phrases: “If you don’t ask, the answer is always no.” The surest way to get what you want is to ask. Then act. And the surest way to do what you want is to try. The surest way
- [The Build Cycle Podcast #037 - The Sufferfest founder David McQuillen](https://tylerbenedict.com/2018/01/17/build-cycle-podcast-037-sufferfest-founder-david-mcquillen/) - "The best entrepreneurial ideas are when someone solves their own problem and then realizes there are other people out there that have the same problem." Think about a product you use weekly, then think about every way you could make it better. Then figure out how you could turn that into a product even without
- [The Build Cycle Podcast #036 - Kids Adventure Games' founders Billy & Helene Mattison](https://tylerbenedict.com/2018/01/05/build-cycle-podcast-036-kids-adventure-games-founders-billy-helena-mattison/) - After winning the Eco Challenge, Billy Mattison settled down, started a family, and decided to recreate some of that adventure race experience for his kids' birthday party. Each year, the course got a little bigger and a little badder. When their friends raved about it, and parents loved it, the seed for a business idea
- [The Build Cycle Podcast #035 - Management Advice from Polartec CEO Gary Smith](https://tylerbenedict.com/2018/01/02/build-cycle-podcast-035-management-advice-polartec-ceo-gary-smith/) - Gary Smith is the CEO and marketing head for Polartec, one of the world's largest technical fabric manufacturers that supplies leading outdoor apparel brands globally. He's also the owner of Independent Fabrication (aka "IF"), a boutique custom bicycle manufacturer in New Hampshire. Between the two, he's either managing 10 people in a small shop, or
- [It's never too early to become an entrepreneur...](https://tylerbenedict.com/2017/12/14/never-early-become-entrepreneur/) - On December 13, 2017, I was supposed to tell the 4th and 5th graders at my daughter's elementary school about my job as the founder and editor at Bikerumor.com. Instead, I thought it would be more inspiring to tell them how they can take their interests and hobbies and turn them into something more. Here's
- [The Build Cycle Podcast #034 - Content Marketing Tips from Blogs for Brands](https://tylerbenedict.com/2017/11/22/build-cycle-podcast-034-developing-content-marketing-w-blogs-brands/) - If you're building a brand, you've almost certainly heard you need a content marketing strategy, too. Which usually means a blog, which means you need content to put on that blog. But the important question you should be asking yourself is "WHY do I need a content marketing strategy?" In this week's episode, I get
- [The Build Cycle Podcast #033 - Tenkara USA founder Daniel Galhardo](https://tylerbenedict.com/2017/11/16/the-build-cycle-podcast-033-tenkara-usa-founder-daniel-galhardo/) - "I still treat my business as a learning opportunity. It's fun figuring things out, even if it's the hard way sometimes." Daniel Galhardo launched Tenkara USA in 2009 and has grown it into the premiere brand of Japanese-style fly fishing rods through a combination of beautiful branding and aspirational marketing. But like every founder, he
- [The Build Cycle Podcast #032 - Mail order giant JensonUSA founder Mike Cachat](https://tylerbenedict.com/2017/11/08/build-cycle-podcast-032-mail-order-giant-jensonusa-founder-mike-cachat/) - If you're going to start a business, it's hard to beat something that fuels and funds your passions. Mike Cachat started JensonUSA in the most haphazard of ways, as a teenager, and against his father's wishes. Now it's one of the largest online mail order bike parts companies in the world. His early startup methods
- [The Build Cycle Podcast #031 - SEO Masterclass with Ezoic's Tyler Bishop](https://tylerbenedict.com/2017/10/26/build-cycle-podcast-031-seo-masterclass-ezoics-tyler-bishop/) - This episode is short enough that it’s easy to re-listen to the whole thing. So rather than the usual time stamps, I’ve simply summarized the key points and listed the key tools he recommends along with a description of each so you can check out the right ones for your goals. How to Improve Your
- [The Build Cycle Podcast #30 - The Amazing Race host Phil Keoghan](https://tylerbenedict.com/2017/10/17/build-cycle-podcast-30-amazing-race-host-phil-keoghan/) - "Safe is not groundbreaking. Safe will not bring change to the world." Phil Keoghan embodies the spirit of The Build Cycle in every way. He seeks out adventure, and he's an entrepreneur in the broadest sense of the word. Phil's launched television shows, written books, developed nutritional products, and so much more. Originally I wanted
- [Just make the leap](https://tylerbenedict.com/2017/10/09/just-make-leap/) - When we were kids, we just jumped. Sometimes we made it. And we celebrated. Sometimes we missed. And we got hurt. But we learned and we prepared. Or tried it a different way. Eventually we made it, and we celebrated. The older we grew, the wiser we became. We learned what
- [The Build Cycle Podcast #029 - Floyd's of Leadville founder Floyd Landis](https://tylerbenedict.com/2017/10/11/build-cycle-podcast-029-floyds-leadville-founder-floyd-landis/) - Quick background: In 2006, Floyd Landis won the Tour de France. Seventy two hours later, he was stripped of that title, then spent years fighting doping allegations in the courts at a huge emotional and financial cost. Fast forward 10 years and he's shrugged it all off to launch Floyd's of Leadville, a hemp-product brand
- [The Build Cycle Podcast #028 - BOA founder Gary Hammerslag](https://tylerbenedict.com/2017/10/06/build-cycle-podcast-028-boa-founder-gary-hammerslag/) - Ultimately, this story is about making a better mousetrap. After seeing people struggle with lacing systems, BOA founder Gary Hammerslag used his experience in medical device wires to fashion a mechanical wire-and-real closure system that allowed for uniform, consistent fit. Two things are important here: First, consumers weren't thinking they needed something better. Second, Gary
- [5 things that are better than a Business Plan](https://tylerbenedict.com/2017/10/02/5-things-better-business-plan/) - Do you need a business plan? Or just a manifesto and goals sheet? Or something in between? Business plans are obsolete almost as soon as you write them. And having written quite a few for prior businesses, I can tell you they take up a lot of time. I can also tell you that I
- [The Build Cycle Podcast #027 - Mystery Ranch founder Dana Gleason](https://tylerbenedict.com/2017/09/28/build-cycle-podcast-027-mystery-ranch-founder-dana-gleason/) - Two of my favorite quotes from this episode are “Engage in the careful selection of customers” and "You can’t dominate everything. You’ve got to pick what you’re good at and who you’re working with.” Dana Gleason has been making bags, packs and outdoor gear for four decades, but has stayed on top of the changing
- [The Build Cycle Podcast #26 - Outside Van founder Erik Ekman](https://tylerbenedict.com/2017/09/15/the-build-cycle-podcast-26-outside-van-founder-erik-ekman/) - Erik Ekman is the founder of Outside Van, an Oregon-based manufacturer of full custom, adventure-ready Sprinter vans. This is one of my shorter interviews, but it’s packed with great advice on how to run a company that attracts deep talent and does amazing work. Erik and I are both mountain bikers, so there are a
- [The Build Cycle Podcast #025 - Framebuilding legend Carl Strong talks business](https://tylerbenedict.com/2017/09/07/build-cycle-podcast-025-framebuilding-legend-carl-strong-talks-business/) - Carl Strong is legend within the custom bicycle frame building industry for good reason - he's been running a successful, profitable business for more than 20 years. He leads seminars, coaches younger builders, and most importantly, leads an industry in running his business as a real business, not a passion play. That’s a mistake so
- [The Build Cycle Podcast #024 - Boulder Denim founders Brad & Taz](https://tylerbenedict.com/2017/08/17/the-build-cycle-podcast-024-boulder-denim-founders-brad-taz/) - How would you like to launch your own company, head out on an 18-month road trip hitting all the best outdoor climbing spots and indoor gyms, and have someone else pay for all of it? That's basically what 20-somethings Brad Spence and Taz Barrett did with Boulder Denim. After a hilariously random assortment of jobs
- [The Build Cycle Podcast #023 - Specialized Bicycles founder Mike Sinyard](https://tylerbenedict.com/2017/08/08/build-cycle-podcast-023-specialized-bicycles-founder-mike-sinyard/) - Did you know Mike Sinyard dropped out of high school? Didn't stop him from starting Specialized Bicycles and growing it into one of the largest and most influential bicycle brands in the world. Curious how he did it? Here's a quote that sums up quite a bit of his philosophy: "One of the things, in
- [The Build Cycle Podcast #022 - Strava co-founder Mark Gainey](https://tylerbenedict.com/2017/08/01/build-cycle-podcast-022-strava-co-founder-mark-gainey/) - Believe it or not, Strava started out with the idea of being a virtual locker room. And when it launched, it was only a desktop app. That's a far cry from the ubiquitous mobile app it is today, and their story of becoming a device-agnostic service that unites every runner's and every cyclist's data into
- [The Build Cycle Podcast #021 - Wolfpack Ninja Tour's Noah Kaufman](https://tylerbenedict.com/2017/07/28/the-build-cycle-podcast-021-wolfpack-ninja-tours-noah-kaufman/) - "We're building a sport. We're building a head-to-head racing sport." As a doctor, Wolfpack Ninja Tour president and cofounder Noah Kaufman sees all to well the obesity epidemic. So, while his American Ninja Warrior aspirations were originally centered around winning that million dollar prize, their popularity has given them a platform to speak to youth
- [How to design your company logo (or get one made for you)](https://tylerbenedict.com/2017/06/07/how-to-design-your-company-logo-or-get-one-made-for-you/) - Whether you're designing it yourself or having someone make it for you, you need a logo. And you need to understand what's important, so even if you're not creating it yourself, you're able to coach your designer to a great result. Prior to launching my own companies, I worked in graphic design and advertising for
- [The Build Cycle Podcast #020 - Earth Treks' Chris Warner](https://tylerbenedict.com/2017/07/19/the-build-cycle-podcast-020-earth-treks-chris-warner/) - "The business isn't about you. It's about your team. And your customers ... What can you give people that moves them forward?" Chris Warner has led people to some of the biggest, toughest summits in the world, and now he uses those experiences to motivate and inspire top performers to do better, build better leaders
- [The Build Cycle Podcast #019 - Gear Junkie founder Stephen Regenold](https://tylerbenedict.com/2017/07/05/the-build-cycle-podcast-019-gear-junkie-founder-stephen-regenold/) - GearJunkie.com has about a million monthly readers and covers outdoor gear, equipment and lifestyle in a way few other magazines do. As a parallel business to what I'm doing with Bikerumor for the cycling industry, I've been fascinated with GJ's business model because it's not so much based on ad revenue as it is story
- [The Build Cycle Podcast #018 - Tepui Tents' Evan Currid](https://tylerbenedict.com/2017/06/18/the-build-cycle-podcast-018-tepui-tents-evan-currid/) - My favorite quote from this interview with Tepui Tents founder Evan Currid? "Are we going to buy a house, or are we going to start this company?" It's this mentality that makes things happen. Setting aside creature comforts, sleep, an easy day job, and other "sacrifices" barely seem like such when you're following a dream.
- [The Build Cycle Podcast #017 - Competitor Magazine founder Bob Babbitt](https://tylerbenedict.com/2017/06/08/the-build-cycle-podcast-017-competitor-magazine-founder-bob-babbitt/) - If you need one quote that sums up what Bob Babbitt does, this is it: "I believe in win/win/win/win/win. Everybody wins ... At the end of the day, when you grow the industry, your brand grows. It's everybody working together...and seeing how everybody can benefit." As you're about to hear, he grew his business from
- [The Build Cycle Podcast #016 - Pure Cycles' Michael Fishman](https://tylerbenedict.com/2017/06/05/the-build-cycle-podcast-016-pure-cycles-michael-fishman/) - If you want to launch a consumer product brand in this day and age, there's someone somewhere that'll make it for you. Probably in China. No matter what your product idea is, you likely have thousands of pages of catalogs to pull from, mixing and matching the parts, designs and features you want to get a complete, ready
- [The Build Cycle Podcast #015 - Colorado Teardrop Camper's Dean Wiltshire](https://tylerbenedict.com/2017/05/25/the-build-cycle-podcast-015-colorado-teardrop-campers-dean-wiltshire/) - Colorado Teardrops is a small camper manufacturer in Boulder, CO, founded by Dean Wiltshire. After starting in circuit board design and then app development, Dean heeded the call of the wild and launched his company. Over the last few years, they've quickly upgraded their designs and now offer one of the premium teardrop camper trailers
- [The Build Cycle Podcast #014 - Beeline Bikes' Peter Buhl](https://tylerbenedict.com/2017/05/13/the-build-cycle-podcast-014-beeline-bikes-peter-buhl/) - As soon as I started The Build Cycle, I knew I wanted Beeline Bikes' story on the podcast. Why? Because it's a platform for others to build their businesses upon, a concept that has thus far eluded me in my own entrepreneurial endeavors. But it's a powerful one because it can scale can so much
- [The Build Cycle Podcast #013 - Mercury Cycles' Chris Mogridge](https://tylerbenedict.com/2017/05/05/the-build-cycle-podcast-013-mercury-cycles-chris-mogridge/) - I've known Chris Mogridge for years, and while this interview might seem similar to the podcast with Boyd Johnson (of Boyd Cycling, also a wheel brand), the similarities are limited. Chris has a different mindset when it comes to retail, and he's constantly dreaming up business ideas. Some he pursues, and we'll discuss a few
- [The Build Cycle Podcast #012 - Altra Running's Golden Harper](https://tylerbenedict.com/2017/05/02/the-build-cycle-podcast-012-altra-runnings-golden-harper/) - If you want something done right, you might as well do it yourself. That could easily sum up what led to the creation of Altra Running. Founder Golden Harper learned both from institutional research and real world, hands on experience that the design of modern running shoes just wasn't right. In fact, it was more
- [3 Questions to help you create the best, most profitable business](https://tylerbenedict.com/2017/05/05/3-questions-to-help-you-create-the-best-most-profitable-business/) - Want to create a business that stands apart from the me-too competition? Or do you want to create something that's so fun, so good and so profitable that you can't help but crush it? I'm guessing it's the latter. In the last post, I mentioned Jim Collins' books Good to Great and Built to Last and the
- [What's your Big Audacious Goal, baby?](https://tylerbenedict.com/2017/04/29/whats-your-big-audacious-goal-baby/) - Two of my favorite business books are Jim Collins' Good to Great and Built to Last. They've helped me roadmap prior businesses, and I routinely check back to my dog eared pages with notes (so many notes) to refocus my efforts with Bikerumor. One of the key principles is the BHAG, or Big Hairy Audacious Goal, which comes from Built
- [Should your product be better? Or different?](https://tylerbenedict.com/2017/02/16/should-your-product-be-better-or-different/) - Answer: Yes. Except sometimes better doesn't matter as much as different. Let me tell you a story. In 2002, I launched an energy drink called BURN. At the time, there was only Red Bull, Hansen's, SoBe Adrenalin Rush and Coke's KMX in mainstream distribution. This was pre-Monster and Rockstar. There was little competition, so I thought if
- [Productivity Hack: A shared inbox is the easiest project management tool](https://tylerbenedict.com/2017/04/16/productivity-hack-a-shared-inbox-is-the-easiest-project-management-tool/) - With Bikerumor (my cycling blog), we get a flood of new product releases every day and needed a quick, simple way to share them with all of our staff and freelance writers. After looking at various project management systems, all of which were cumbersome and usually very expensive, we simply set up a general “To
- [The Build Cycle Podcast #011 - Chasing Epic's Steve Mokan](https://tylerbenedict.com/2017/04/12/the-build-cycle-podcast-011-chasing-epics-steve-mokan/) - Founder Steve Mokan's exposure to adventure travel came from his side gig as a photographer for gear brands and ski resorts, so he took the things he liked from those experiences and created Chasing Epic. As a mountain bike tour group leader, he's taken a unique approach to bringing a team together, using existing guides
- [The Build Cycle Podcast #010 - Kogel Bearings' Ard Kessels](https://tylerbenedict.com/2017/04/06/the-build-cycle-podcast-010-kogel-bearings-ard-kessels/) - Kogel Bearings offers high end ceramic bearings, and components with those bearings, for bicycles. Founder Ard Kessels got interested in the category because, as a bike shop owner, he saw otherwise very expensive road bikes coming back with problems caused by cheap bearings getting quickly ruined in the wet Belgium weather. After working for another
- [The Build Cycle Podcast #009 - Peaks Coaching Group's Hunter Allen](https://tylerbenedict.com/2017/03/28/the-build-cycle-podcast-009-peaks-coaching-groups-hunter-allen/) - Think you're a subject matter expert and want to coach, train or mentor others? Hunter Allen has been there, done that, offering 1-on-1 personal coaching for pro athletes, managing a team of coaches to train the masses, and co-founded TrainingPeaks, one of the top online/cloud based training programs. He shars his #startup story, plus tons
- [Understand the business you’re getting into](https://tylerbenedict.com/2017/03/22/understand-the-business-youre-getting-into/) - I had no idea what I was doing when I launched BURN Energy Drink in 2002. Sure, I knew how to create a brand, develop a product and bring it to market. But I didn’t know anything about the ready-to-drink beverage industry. I didn’t know how retailers and distributors worked. I didn’t know what they
- [The Build Cycle Podcast #008 - Breck Epic's Mike McCormack](https://tylerbenedict.com/2017/03/21/the-build-cycle-podcast-008-breck-epics-mike-mccormack/) - Fair warning: Mike's a talker, in the best possible way. Our conversation meanders back and forth through his work background, and each turn reveals another piece of the puzzle that's come together to create the "Mountain Bike Stage Race World Championship" event. He's also running the Vail Outlier, a consumer mountain bike festival that's quickly
- [The Build Cycle Podcast #007 – Mulberry Gap’s Kate & Andrew Gates](https://tylerbenedict.com/2017/03/16/the-build-cycle-podcast-007-mulberry-gaps-kate-andrew-gates/) - Kate and Andrew Gates and their families were looking for a retreat for themselves in the mountains of Georgia. They ended up at Mulberry Gap, located deep in the Chattahoochee National Forest in Elijay, GA. It's a big property, and it already had cabins, a barn and more, and it quickly became clear they'd need
- [Don't change the player, change the game](https://tylerbenedict.com/2017/03/15/dont-change-the-player-change-the-game/) - My last two posts gave you questions to guide you through development of your product or service, whether your customer knows what they want or not. Whatever you're going to sell, the goal is to solve a problem or fulfill a customer's needs in ways that are better than what's available and are so good they're willing
- [The Build Cycle Podcast #006 - Boyd Cycling's Boyd Johnson](https://tylerbenedict.com/2017/03/14/the-build-cycle-podcast-006-boyd-cyclings-boyd-johnson/) - Boyd Johnson started his eponymous wheel brand after retiring from professional road racing and quickly grew it from concept to being very, very busy. He started by ordering catalog parts from Asian manufacturers, lacing the hubs and rims into custom wheel builds before being able to have his own hub and rim designs created. Here,
- [Does your customer even know what they want?](https://tylerbenedict.com/2017/03/10/does-your-customer-even-know-what-they-want/) - Last post, I gave you 10 questions to help define your customer so you can refine and perfect your product to meet their needs and ease their pain points. This assumes your customer knows what their needs are. That they know what they want. Sometimes they don’t. Think about this in two ways: 1) The
- [The Build Cycle Podcast #005 – Fullsteam Brewery's Sean Lilly Wilson](https://tylerbenedict.com/2017/03/08/the-build-cycle-podcast-005-fullsteam-brewerys-sean-lilly-wilson/) - Sean Lilly Wilson ended up started Fullsteam Brewery not because he was an avid home brewer, but simply because he thought existing laws were silly. Or, more specifically, because those laws prevented him from drinking true-to-style craft beer. After successfully leading the charge to modernize North Carolina's brewing laws, allowing beers with higher alcohol content, he used those
- [Define your customer to refine your product](https://tylerbenedict.com/2017/03/07/define-your-customer-to-refine-your-product/) - This follows on the concept my prior post about ensuring your product solves a problem and amazes your customer. Now, it's time to define your ideal customer so you can fine tune your product so it blows their mind. First question: Are you making this product or service to solve one of your own problems? If yes,
- [The Build Cycle Podcast #004 - DeFeet Socks' Shane Cooper](https://tylerbenedict.com/2017/03/01/the-build-cycle-podcast-004-defeet-socks-shane-cooper/) - Shane Cooper started DeFeet socks without much of a plan and grew it into what's arguably the largest, most popular cycling sock company. They now have international distribution, develop new designs every month and offer a massive custom sock program that works with some of the top athletes and teams. There's a lot of tech
- [The Build Cycle Podcast #002 - Feedback Sports' Doug Hudson](https://tylerbenedict.com/2017/02/24/the-build-cycle-podcast-002-feedback-sports-doug-hudson/) - When I approached Doug Hudson about telling the Feedback Sports story, I had no idea he had also launched Chrome, a very popular and iconic brand of messenger bags. That story's good, basically two surf/ski/mountain bike buddies launched it out of college, and the financing of that business informed Doug's method for launching Feedback, too.
- [The Build Cycle Podcast #003 - PressCamp's Lance Camisasca](https://tylerbenedict.com/2017/02/24/the-build-cycle-podcast-003-presscamps-lance-camisasca/) - Each summer, we (Bikerumor) head to PressCamp for rapid fire, one-on-one meetings with some of the biggest brands in cycling, and then we get to demo the bikes and products on world class trails. The venue lets journalists spend quality time with the people behind the brands and products in a far more intimate setting
- [The Build Cycle Podcast #001 - Lindarets' Marc Basiliere](https://tylerbenedict.com/2017/02/24/the-build-cycle-podcast-001-lindarets-marc-basiliere/) - For our first ever Build Cycle podcast, I interview Marc Basiliere of Lindarets. Marc started in adventure project management before launching his own cycling review site, then started writing for me at Bikerumor.com before ending up at Singletrack UK. During which he held down a full time job at the DOE, but all the while was paying
- [Create a business that solves problems & blow minds](https://tylerbenedict.com/2017/02/21/make-a-product-that-matters/) - So far, you've figured out why you want to start a business, what type of business to start, and the need to make your product both better and different than what's already out there. Simultaneously, you need to figure out how to make your product matter. You do that by solving a problem. Sometimes you
- [Start small, plan BIG when launching your business](https://tylerbenedict.com/2017/02/11/start-small-plan-big-when-launching-your-business/) - Regardless of how small you're starting, it pays to think big. Starting small is OK, it limits the risk. And it reduces headaches while you’re figuring it all out. But planning for BIG can eliminate future, BIGGER headaches. Let's say you're starting a creperie. You're going to have to create menu items, a process for employees, purchase
- [How to name your brand - and then OWN it!](https://tylerbenedict.com/2017/02/07/how-to-name-your-brand-and-then-own-it/) - Your “brand name” could be anything. Maybe it’s your own name. Or your new product’s name. Or the name for your new company. Whatever it is, remember that it is what’s going to face the world when you’re talking about your startup, so it better be good. The ideal name should be: easy to read
- [How to pick the best business for you](https://tylerbenedict.com/2017/01/22/how-to-pick-the-best-business-for-you/) - I like to call this the Opportunity Matrix. Think of it as an advanced Pro/Con list that forces you to think through your ideas and find the one that makes the most sense for you. What's that? You have so many ideas? So do I. And as much as I've tried, I've found that if
- [How to make a Startup checklist and clear your head](https://tylerbenedict.com/2017/01/26/how-to-make-a-startup-checklist-and-clear-your-head/) - Now that you've figured out why you want to start a business and picked the best one for you, it's time to stop juggling so many mental bowling balls. There's probably a million things bouncing around in your head. You may not know exactly what you want to do yet, or maybe you do, but
- [Why do you want to start a business?](https://tylerbenedict.com/2017/01/20/why-do-you-want-to-start-a-business/) - First things first: Why are you starting a business? It's not easy. It takes a lot of work. And hours. And sometimes money. You'll be giving up nights, weekends and possibly short term financial security. But it's worth it, as long as you know why you're doing it. This mini exercise will help, but first,
- [Why Cannondale entered the Fat Bike segment](https://tylerbenedict.com/2017/01/06/why-cannondale-entered-the-fat-bike-segment/) - This is just one conversation of many I'm having on this topic, so it's only one example of one side of the story about why different size brands enter a particular product category. Or don't. In 2015, Cannondale launched the Fat CAAD, their first full fledged fat bike with clearance for 4.8" tires. For the non
- [Interview: Handup Gloves lets us grab their startup story](https://tylerbenedict.com/2017/01/14/interview-handup-gloves-lets-us-grab-their-startup-story/) - For our first Build Cycle founder interview, we pulled Handup Gloves' Cody Wallis from the freezing cold of USA Cycling's Cyclocross National Championships to get his startup story. Handup Gloves was born from his time riding motocross and wanted the same minimalist glove feel when he transitioned to cycling. TAKEAWAYS: If you’ve got the product
- [On Deck: Inspiration & Examples](https://tylerbenedict.com/2017/01/03/hello-world/) - It's a new year, but this idea has been percolating in my mind for a while. The content and concept has been compiling for almost a decade as I've interviewed and become friends with thousands of awesome people in the cycling industry. One thing I've learned? That you can take your passion and create literally

## Pages

- [Home](https://tylerbenedict.com/) - THIS IS FOR ENTREPRENEURS & CONTENT CREATORS I'm a leading Digital Publisher & Serial Entrepreneur. I share the stories of founders, builders and marketers for a mix of inspiration and tactical tips to help you build your business and get more press. Tune in, and subscribe to the Newsletter for occasional updates on new
- [Tyler's next things](https://tylerbenedict.com/next/) - Hi there, thanks for reaching out! I've moved on from Bikerumor to build the next generation of "Reader First" adventure & outdoor media, delivering top-notch content with a premium user experience. Here's what I'm up to and how to get in touch: Adventurous Way of Life AWOL showcases the latest vehicles, mods, and gear
- [Podcast](https://tylerbenedict.com/podcast/) - This is the podcast for entrepreneurs, brand managers and content marketers who want to learn how to launch a company, build a brand, and use content to engage with customers and win with the media. Hosted by acclaimed startup junkie, marketer & digital publisher Tyler Benedict, each episode blends entrepreneurship with marketing. Learn from other
- [About](https://tylerbenedict.com/about/) - WHO AM I? I'm a father of two who loves to travel (that's me riding in Iceland in the pic above). The freedom of self-employment lets me dictate when, where, and how I work. And it lets me travel around the world with my family. This is all by design. After running two different beverage brands
- [Pre-Interview Checklist](https://tylerbenedict.com/pre-interview-checklist/) - Hi there! Thank you for joining me on The Build Cycle or Bikerumor podcast, I'm very excited to have you as a guest! Below are a few tips to help you prep for the interview: SOUND & TECH This interview will be conducted and recorded through Skype, please send a contact request to "tylerbenedict". Most interviews are 30-60 minutes
- [Newsletter Thanks](https://tylerbenedict.com/newsletter-thanks/) - You should be all set! Check your inbox for a few bonuses over the next couple days, then sit back and get ready for a killer weekly tip that's a mix of content marketing, media intel & entrepreneurial awesomeness! Want more? Check out the blog for deep dives into content marketing & publishing strategy. And
- [Join Newsletter](https://tylerbenedict.com/join-newsletter/) - Hi! You've found our old newsletter sign up page. Click here to get on the proper list!
- [Contact](https://tylerbenedict.com/contact/) - What's up? How can I help?
- [FREE Guide! Start Your Podcast in 10 Easy Steps!](https://tylerbenedict.com/podcastguide/) - Enter your email here, reply to the confirmation email we send you, and you'll get a link to download your FREE 10-step guide to starting a podcast!

## Categories

- [Uncategorized](https://tylerbenedict.com/category/uncategorized/)
- [Interview](https://tylerbenedict.com/category/interview/)
- [Ideas](https://tylerbenedict.com/category/ideas/)
- [Podcasts](https://tylerbenedict.com/category/podcasts/)
- [Bite Size Content](https://tylerbenedict.com/category/bite-size-content/)
- [Content Projects](https://tylerbenedict.com/category/content-projects/)
- [Peak Content Summit](https://tylerbenedict.com/category/peak-content-summit/)
- [Reviews](https://tylerbenedict.com/category/reviews/)
- [Newsletter](https://tylerbenedict.com/category/newsletter/)