Do you want to launch your business but don’t know where to start? Or are you just looking to refine your processes, marketing and branding. Or see how others are doing it?

The Build Cycle is for you.

There are a lot of little steps in setting up a business. Things people have done over and over again, so there’s no need for you to have to figure it all out by yourself.

Over the past 20 years, I did have to figure a lot of this out on my own. I’ve learned some hard lessons and made stupid mistakes. Many of those could have easily been avoided had someone just said “oh, no, you don’t wanna do it that way” or “this is how you do X”. There’s tremendous value in figuring many things out. But there’s no need to reinvent the wheel just to get up and running properly, and that’s what The Build Cycle is all about: Simple lessons to get you going fast, and Startup Stories from others to inspire your growth.


I’m a father of two that loves to travel (that’s me riding in Iceland in the pic above), and the freedom of working for myself when, where and how I want lets me take my family along on extended “vacations” throughout the year. This is all by design.

After running two different beverage brands (first a sports drink mix for endurance athletes, followed by BURN Energy Drink) for almost a decade, I launched Bikerumor.com to turn my passion for bicycles and their tech into a lifestyle business capable of keeping me out of the rat race. I’ve successfully created and sold brands in multiple six figure deals, but it’s the continual learning from other entrepreneurs that inspires me to push Bikerumor further. And, now, to compile all of the lessons, stories and strategies I’ve learned from talking to bigger, even more successful entrepreneurs that have launched all types of businesses…then share those tips and tactics with you.

No matter what you’re starting, there’s someone that has done something similar, and The Build Cycle is the place to learn from them.