On Deck: Inspiration & Examples

It’s a new year, but this idea has been percolating in my mind for a while. The content and concept has been compiling for almost a decade as I’ve interviewed and become friends with thousands of awesome people in the cycling industry. One thing I’ve learned? That you can take your passion and create literally any type of business you want out of it. But that’s the pro and the con…there are literally thousands of ways to go about it.

Where to start?

I’ve found no better way to figure that out than to see how others have done it. How have they problem solved? What route did they take to launch their first product? Did they make it in house? Outsource it? Design then license? Or did they launch a service, or a platform? I’ve seen it all, and virtually every instance can be applied across virtually any industry.

Including one you’re passionate about!

But here’s the caveat…you’ve gotta be passionate about it. I’ll talk more about that soon. It’s important, but it doesn’t necessarily mean what you think.

It’s a new year, time for a new start. And it IS time to start.

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